9780471965183

Pharmaceutical Industry in the Global Market

by ;
  • ISBN13:

    9780471965183

  • ISBN10:

    0471965189

  • Format: Hardcover
  • Copyright: 2000-01-04
  • Publisher: WILEY
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $296.00 Save up to $11.84
  • Buy New
    $284.16
    Add to Cart Free Shipping

    PRINT ON DEMAND: 2-4 WEEKS. THIS ITEM CANNOT BE CANCELLED OR RETURNED.

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic. It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides * informative accessible and relevant information for both professionals and students from all backgrounds * takes an analytical rather than a purely descriptive approach The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.

Table of Contents

Historical Background.
Market Structure.
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.
Conclusion.

Rewards Program

Write a Review