CART

(0) items

Pharmaceutical Marketing (Book with Access Code),9781449697990
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Pharmaceutical Marketing (Book with Access Code)

by
Edition:
1st
ISBN13:

9781449697990

ISBN10:
1449697992
Format:
Paperback
Pub. Date:
2/1/2013
Publisher(s):
JONES & BARTLETT PUBLISHERS
List Price: $85.05

Buy New Textbook

Usually Ships in 2-4 Business Days
$82.92

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $75.68

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 2/1/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology. Two unique chapters of the text are Chapter 10 Social Media, which addresses exactly what Social Media is, how it is currently being used within the industry, and how it should be used from the manufacturer#146;s perspective; and Chapter 11 The New 4 P#146;s of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current "P#146;s" - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation.Pharmaceutical Marketing examines the current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist.Key Features "Case in Points" - Multiple examples per chapter illustrate key concepts with a real-life or hypothetical example Discussion Questions -- 10 questions per chapter to facilitate active learning and student participation Unique Chapters - Social Media and The New 4 P#146;s of Pharmaceutical Marketing


Please wait while the item is added to your cart...