Photographers Market Guide to Building Your Photography Business

by Orenstein, Vik

• ISBN13: 9781582972640
• ISBN10: 1582972648
• Format: Paperback
• Copyright: 2004-04-01
• Publisher: Writers Digest Books

Summary

Displaying the same wit and charm that made her Creative Techniques for Photographing Children a commercial success, Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business. She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment.The guide is a major asset for:- Amateurs seeking a friendly overview of the business- Established photographers delving into a new niche- Freelancers interested in selling stock- Photographers starting their own studioAt 320 pages, the book's simultaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market. Vik also covers such important specialties as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts.

Table of Contents

What It Means to Be a Photographer	p. 6
You Are Here	p. 24
Learning Your Craft	p. 54
Finding Your Niche	p. 72
The Business Plan: Your Blueprint for Success	p. 88
Breaking In: Starting a New Business	p. 100
Breaking Out: Bringing New Life to an Old Business	p. 118
Breaking Away: Exploring New Niches	p. 134
Calculator Magic: Pricing Your Work	p. 144
Getting a Great Body of Work	p. 156
Marketing Made Simple	p. 166
The Secrets to Sales	p. 180
Public Relations	p. 196
Hello, Dave ... The Pros and Cons of Technology	p. 208
The Life Cycle of a Small Business	p. 222
Lawyer Jokes: Legal Issues	p. 230
Accountant Jokes	p. 238
Specialties	p. 246
Your Life in Pictures: What Kind of Lifestyle Can You Expect?	p. 262
Finding Your Place: Networking with Other Photographers	p. 272
How to Learn--and Break--the Rules	p. 278
Summary	p. 286
Appendix A	p. 300
Appendix B	p. 308
Index	p. 318
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