Pinfluence The Complete Guide to Marketing Your Business with Pinterest

by Hayden, Beth

• ISBN13: 9781118393772
• ISBN10: 1118393775
• Edition: 1st
• Format: Paperback
• Copyright: 2012-07-03
• Publisher: Wiley

Summary

It takes more than just banner ads and pop-up boxes to make an online marketing campaign work. Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. Pinfluence will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform. Pinfluence will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fans Quickly and easily start growing your audience, engage with your followers, and collect tons of business leads Convert followers into buyers Get Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

Author Biography

Beth Hayden known speaker and social media expert, and founder of Firefly Digital Marketing She regularly contributes to the web's top social media blogs, and her featured post on Pinterest marketing for Copyblogger.com is one of the site's most shared posts Beth frequently speaks about blogging, content marketing, and Pinterest at conferences and events across the country.

Table of Contents

Introduction	p. xi
Getting Started
Why Pinterest?	p. 3
Where Do You Start? Creating a Powerful Profile	p. 11
Before You Pin: Who Do You Want to Attract?	p. 23
The Basics of Pinning: Beautiful Boards and Compelling Pins	p. 35
Connecting with Pinterest Users: Commenting, Tagging, Liking, and Hashtags	p. 47
Pinning for Profits
The Power of Pictures: How to Create Compelling Visual Business Content	p. 57
Getting Shared: How to Optimize Your Website for Pinners	p. 71
The Care and Feeding of Pinterest Followers	p. 81
Twitter, Facebook, and Your Blog: How Pinterest Plays Well with Others	p. 93
Learning by Watching: Tracking Trends and Monitoring Conversations	p. 105
Developing Pinfluence
Expanding Your Reach: How to Use Contests, Discussion Boards, Customer Testimonials, User-Generated Content, and Video Galleries to Get More Followers	p. 119
Mobile Pinning	p. 135
Pinterest for Nonprofits, Business-to-Business Companies, and Blog-Based Businesses	p. 147
The Ethics of Pinterest	p. 161
Conclusion	p. 175
About the Author	p. 177
Acknowledgments	p. 179
Index	p. 181
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