9780071752855

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

by
  • ISBN13:

    9780071752855

  • ISBN10:

    0071752854

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2/16/2011
  • Publisher: McGraw-Hill Education
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Summary

Proven method for a winning pitch-using how people think to get a favorable outcome.

Table of Contents

The Methodp. 1
Frame Controlp. 19
Statusp. 69
Pitching Your Big Ideap. 95
Frame Stacking and Hot Cognitionsp. 129
Eradicating Needinessp. 157
Case Study: The Airport Dealp. 171
Get in the Gamep. 207
Indexp. 219
Table of Contents provided by Ingram. All Rights Reserved.

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