(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Planning an Applied Research Project in Hospitality, Tourism, & Sports,9781118637227
This item qualifies for

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Planning an Applied Research Project in Hospitality, Tourism, & Sports



Pub. Date:
John Wiley & Sons Inc
List Price: $99.40

Rent Textbook


Buy Used Textbook

Usually Ships in 2-3 Business Days

Buy New Textbook

Usually Ships in 3-4 Business Days


More New and Used
from Private Sellers
Starting at $54.43

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 10/28/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.


Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical. The book provides basic, yet comprehensive information about doing research, and can be used not only in a “research methods” course where students will have to plan and conduct a research project, but also in earlier course work to help students learn to write research papers. Planning an Applied Research Project in Hospitality, Tourism and Sports covers a range of subjects including: selecting a topic, conducting a literature review, developing a coherent design, and using various research techniques such as interviews, questionnaires, and observations. It also contains information on analyzing data once it has been collected and developing a proposal to obtain support before undertaking a research project. Unique coverage includes: 2 chapters on conducting and writing a literature review, 1 chapter on analyzing data (from both a qualitative and quantitative perspective), 1 chapter on writing a research proposal, and 3 detailed chapters on techniques. 

Table of Contents


Chapter 1 Reading and Analyzing Research


Industry Articles and Reports

White Papers

Definition of a Scholarly Journal Article

Quantitative vs. Qualitative Research

Structure of Scholarly Articles

Structure of Quantitative Articles

Structure of Qualitative or Theoretical Articles

Structure of Research Reports or Studies

Evaluating Scholarly Articles

Chapter 2 Developing an Interest or Topic


Way to Find Topics: Your Manager or Your Professor

Ways of Finding Topics: Review of Past Reading

Ways of Finding Topics: New Reading

Ways of Finding Topics: Interviewing

Ways of Finding Topics: Brainstorming

Ways of Finding Topics: Conversing

Ways of Finding Topics: Faculty Suggestions

Clarifying and Selecting Areas of Interest

Cognitive Mapping

Purpose Statements

Types of Research

Importance of a Purpose Statement

Developing Research Questions

Purpose Statements and Problem Statements

Chapter 3 Conducting a Literature Review


Definition of a Literature Review

Purposes of a Literature Review

What to Look for When Reading Articles

Research Methods

Chapter 4 Reviewing and Revising your Purpose Statement


Reasons for Revising Purpose Statements

Importance and Significance of a Purpose Statement

Purpose Statement and Supporting Dimensions

Final Thoughts

Chapter 5 Writing a Literature Review


Purposes of a Completed Literature Review


Voice and Tone

The Perspective of a Literature Review

Constructing the Written Literature Review

Criteria for a Good Literature Review

Chapter 6 Forms of Qualitative Research


Differences Between Qualitative and Quantitative Research

Purposes of Qualitative Research

Analyzing Information in Qualitative Research

Chapter 7 Forms of Quantitative Research


Purposes of Quantitative Research

Types of Quantitative Research

Overcoming Confounding Variables

Mixed Methods

The Research Hourglass

Chapter 8 Sampling Issues in Research


Reasons for Sampling

Sources of Sample Bias: Systemic Bias

Sources of Sampling Bias: Respondent Bias

Sources of Sampling Bias: Interviewer Bias

Sample Size

Chapter 9 Validity, Reliability, and Credibility in Research


Initial Credibility


External Validity


Selecting a Research Design

Suggestions to Ensure Validity and Reliability

Chapter 10 Research Techniques – Interviews


Using Interviews

Formats of Interviews

Unusual Interview Formats

Chapter 11 Research Techniques – Questionnaires


Purposes of Questionnaires

Types of Questionnaires

Types of Questions

Chapter 12 Research Techniques: Observations, Focus Groups, and Other Techniques


Benefits of Observational Research

Observational Roles

Focus Groups

Expert Panels

Content Analysis

Chapter 13 Analyzing Data and Other Information


Steps in Analyzing Information

Reviewing the Research Questions or Objectives

Organizing and Sorting Information

Identifying Relationships and Patterns


Chapter 14 Writing a Research Proposal


Reasons for a Proposal

Elements of a Proposal

Audience and Point of View

Prefatory Documents

Executive Summary

Other Supporting Documents

Introduction and Conclusion

Criteria for a Good Research Proposal

Appendix A Refereed Scholarly Journals

Appendix B Hospitality, Tourism, and Sports Websites

Appendix C Bibliographical Tools

Appendix D Popular Databases

Appendix E Writing an Annotated Bibliography



Please wait while the item is added to your cart...