This comprehensive text provides students with the background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The third edition of Planning, Implementing, and Evaluating Health Promotion Programs has been updated from beginning to end. This revision includes 142 new references, the addition of four more planning models, updated information on working with multicultural groups (Chs. 4-5 and 8-11), and Web activities at the end of each chapter. In addition, an Instructor's Manual and Test Bank has been created for this text.
James F. McKenzie Ball State University Brad L. Neiger Brigham Young University
All chapters conclude with “Summary,” “Questions,” “Activities,” and “Activities on the Web.”
1. Health Education, Health Promotion, Health Educators, and Program Development.
2. Models for Health Education and Health Promotion Programming.
Health Education and Health Promotion.
Assumptions of Health Promotion.
I. PLANNING A HEALTH PROMOTION PROGRAM.
PRECEDE-PROCEED. 3. Starting the Planning Process.
Other Planning Models.
Gaining Support of Decision Makers. 4. Assessing Needs.
Creating a Rationale.
Identifying a Planning Committee.
Parameters for Planning.
What Is a Needs Assessment? 5. Measurement, Measures, Data Collection, and Sampling.
Acquiring Needs Assessment Data.
Conducting a Needs Assessment.
Assessment Protocol for Excellence in Public Health (APEX/PH).
Measurement. 6. Mission Statement, Goals, and Objectives.
Levels of Measurement.
Types of Measurement.
Desirable Characteristics of Data.
Methods of Data Collection.
Ethical Issues Associated with Data Collection.
Mission Statement. 7. Theories and Models Commonly Used for Health Promotion Interventions.
Goals and Objectives for the Nation.
Documents Related to Healthy People 2000 and 2010.
Behavior Change Theories. 8. Interventions.
Health Behavior Models.
Cognitive-Behavioral Model of the Relapse Process.
Applying Theory to Practice.
9. Community Organizing and Community Building.
Selecting Appropriate Intervention Activities.
Types of Intervention Activities.
Designing Health Promotion Interventions.
II. IMPLEMENTING A HEALTH PROMOTION PROGRAM.
Community Organizing and Its Assumptions. 10. Identification and Allocation of Resources.
The Processes of Community Organizing and Community Building.
Planned Approach to Community Health (PATCH).
Personnel. 11. Marketing: Getting and Keeping People Involved in a Program.
Curricula and Other Instructional Resources.
Equipment and Supplies.
Market and Marketing. 12. Implementation: Strategies and Associated Concerns.
Marketing and the Diffusion Theory.
The Marketing Process and Health Promotion Programs.
13. Evaluation: An Overview.
Strategies for Implementation.
Concerns Associated with Implementation.
III. EVALUATING A HEALTH PROMOTION PROGRAM.
Basic Terminology. 14. Evaluation Approaches, Framework, and Designs.
Purpose for Evaluation.
The Process for Evaluation.
Practical Problems in Evaluation.
Evaluation in the Program-Planning Stages.
Who Will Conduct the Evaluation?
Evaluation Approaches. 15. Data Analysis and Reporting.
Framework for Program Evaluation.
Selecting an Evaluation Design.
Experimental and Control Groups.
Organization of Data. Appendixes.
Types of Analyses.
Interpreting the Results.
Increasing Utilization of the Results.
Appendix A: Examples of a News Release and Copy for a Newspaper Column. References. Name Index. Subject Index.
Appendix B: Examples of PSAs for Radio and Television.
Appendix C: McSmeltzer Corporation Smoking Policy.
Appendix D: Model Ordinance Eliminating Smoking in the Workplaces and Enclosed Public Places (100% Smoke Free).
Appendix E: How to Select the Right Vendor for Your Company's Health Promotion Program.
Appendix F: Organizations/Agencies Offering Health Promotion Materials.
Appendix G: Health Behavior Contract.
Appendix H: Examples of an Informed Consent Form for a Cholesterol Screening Program.
Appendix I: Sample Medical Clearance Form.
Appendix J: Code of Ethics for the Health Education Profession.
Appendix K: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.