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Table of Contents
All chapters conclude with “Summary,” “Questions,” “Activities,” and “Activities on the Web.”
1. Health Education, Health Promotion, Health Educators, and Program Development.
Assumptions of Health Promotion.
I. PLANNING A HEALTH PROMOTION PROGRAM.
2. Models for Health Education and Health Promotion Programming.
Other Planning Models.
3. Starting the Planning Process.
Creating a Rationale.
Identifying a Planning Committee.
Parameters for Planning.
4. Assessing Needs.
Acquiring Needs Assessment Data.
Conducting a Needs Assessment.
Assessment Protocol for Excellence in Public Health (APEX/PH).
5. Measurement, Measures, Data Collection, and Sampling.
Levels of Measurement.
Types of Measurement.
Desirable Characteristics of Data.
Methods of Data Collection.
Ethical Issues Associated with Data Collection.
6. Mission Statement, Goals, and Objectives.
Goals and Objectives for the Nation.
Documents Related to Healthy People 2000 and 2010.
7. Theories and Models Commonly Used for Health Promotion Interventions.
Health Behavior Models.
Cognitive-Behavioral Model of the Relapse Process.
Applying Theory to Practice.
Types of Intervention Activities.
Designing Health Promotion Interventions.
II. IMPLEMENTING A HEALTH PROMOTION PROGRAM.
9. Community Organizing and Community Building.
The Processes of Community Organizing and Community Building.
Planned Approach to Community Health (PATCH).
10. Identification and Allocation of Resources.
Curricula and Other Instructional Resources.
Equipment and Supplies.
11. Marketing: Getting and Keeping People Involved in a Program.
Marketing and the Diffusion Theory.
The Marketing Process and Health Promotion Programs.
12. Implementation: Strategies and Associated Concerns.
Concerns Associated with Implementation.
III. EVALUATING A HEALTH PROMOTION PROGRAM.
13. Evaluation: An Overview.
Purpose for Evaluation.
The Process for Evaluation.
Practical Problems in Evaluation.
Evaluation in the Program-Planning Stages.
Who Will Conduct the Evaluation?
14. Evaluation Approaches, Framework, and Designs.
Framework for Program Evaluation.
Selecting an Evaluation Design.
Experimental and Control Groups.
15. Data Analysis and Reporting.
Types of Analyses.
Interpreting the Results.
Increasing Utilization of the Results.
Appendix B: Examples of PSAs for Radio and Television.
Appendix C: McSmeltzer Corporation Smoking Policy.
Appendix D: Model Ordinance Eliminating Smoking in the Workplaces and Enclosed Public Places (100% Smoke Free).
Appendix E: How to Select the Right Vendor for Your Company's Health Promotion Program.
Appendix F: Organizations/Agencies Offering Health Promotion Materials.
Appendix G: Health Behavior Contract.
Appendix H: Examples of an Informed Consent Form for a Cholesterol Screening Program.
Appendix I: Sample Medical Clearance Form.
Appendix J: Code of Ethics for the Health Education Profession.
Appendix K: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.