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Planning, Implementing, and Evaluating Health Education Programs : A Primer,9780675221627

Planning, Implementing, and Evaluating Health Education Programs : A Primer

by James F. McKenzie; Jan Jurs
ISBN13:

9780675221627

ISBN10:
0675221625
Format:
Paperback
Pub. Date:
7/1/1992
Publisher(s):
Prentice Hall
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Table of Contents

Health Education, Health Promotion, Health Educators, and Program Planningp. 1
Models for Health Promotion Programmingp. 11
Starting the Planning Processp. 27
Assessing Needsp. 37
Statement of Purpose, Program Goals, and Objectivesp. 53
Theories and Models Commonly Used for Health Promotion Interventionsp. 67
Interventionsp. 87
Community Organizationp. 121
Identification and Allocation of Resourcesp. 135
Marketing: Getting and Keeping People Involved in a Programp. 151
Implementation: Strategies and Associated Concernsp. 175
Evaluation: An Overviewp. 191
Evaluation Modelsp. 201
Evaluation Designp. 211
Data Collectionp. 225
Data Analysis and Reportingp. 241
Appendixesp. 253
Referencesp. 299
Name Indexp. 310
Subject Indexp. 313
Table of Contents provided by Blackwell. All Rights Reserved.


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