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Planning, Implementing, and Evaluating Health Promotion Programs : A Primer,9780805360103
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Planning, Implementing, and Evaluating Health Promotion Programs : A Primer



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Benjamin Cummings
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  • Planning, Implementing, & Evaluating Health Promotion Programs A Primer
    Planning, Implementing, & Evaluating Health Promotion Programs A Primer
  • Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
    Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
  • Planning, Implementing, & Evaluating Health Promotion Programs A Primer
    Planning, Implementing, & Evaluating Health Promotion Programs A Primer
  • Planning, Implementing, and Evaluating Health Promotion Programs: A Primer
    Planning, Implementing, and Evaluating Health Promotion Programs: A Primer
  • Outlines and Highlights for Planning, Implementing, and Evaluating Health Promotion Programs by James F Mckenzie
    Outlines and Highlights for Planning, Implementing, and Evaluating Health Promotion Programs by James F Mckenzie


Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides health education students with the comprehensive background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fourth Edition features updated information throughout, including expanded discussions of topics such as measures, measurement, data collection and data sampling, intervention theories, and evaluation techniques. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

Author Biography

James F. McKenzie Ball State University Brad L. Neiger Brigham Young University

Table of Contents

Prefacep. xv
Health Education, Health Promotion, Health Educators, and Program Planningp. 1
Health Education and Health Promotionp. 3
Health Educatorsp. 5
Assumptions of Health Promotionp. 9
Program Planningp. 10
Summaryp. 10
Review Questionsp. 10
Activitiesp. 11
Weblinksp. 11
Planning a Health Promotion Program
Models for Program Planning in Health Promotionp. 15
Precede-Proceedp. 17
The Nine Phases of PRECEDE-PROCEEDp. 18
Matchp. 22
The Phases and Steps of MATCHp. 22
Applying MATCHp. 25
Consumer-Based Planningp. 27
Health Communicationp. 28
Social Marketingp. 29
CDCynergyp. 30
SMARTp. 36
Other Planning Modelsp. 41
A Systematic Approach to Health Promotion (Healthy People 2010)p. 41
Mobilizing for Action through Planning and Partnerships (MAPP)p. 42
Assessment Protocol for Excellence in Public Health (APEX-PH)p. 43
SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysisp. 44
Healthy Communitiesp. 45
The Health Communication Model (National Cancer Institute)p. 46
Healthy Plan-IT (Center for Disease Control and Prevention)p. 47
Still Other Planning Modelsp. 50
Summaryp. 50
Review Questionsp. 51
Activitiesp. 51
Weblinksp. 52
Starting the Planning Processp. 53
Gaining Support of Decision Makersp. 54
Creating a Rationalep. 60
Identifying a Planning Committeep. 63
Parameters for Planningp. 65
Summaryp. 65
Review Questionsp. 66
Activitiesp. 66
Weblinksp. 71
Assessing Needsp. 72
What Is a Needs Assessment?p. 73
Acquiring Needs Assessment Datap. 74
Sources of Primary Datap. 74
Sources of Secondary Datap. 79
Steps for Conducting a Literature Searchp. 83
Conducting a Needs Assessmentp. 88
Determining the Purpose and Scope of the Needs Assessmentp. 88
Gathering Datap. 89
Analyzing the Datap. 91
Identifying the Factors Linked to the Health Problemp. 94
Identifying the Program Focusp. 94
Validating the Prioritized Needsp. 95
Summaryp. 95
Review Questionsp. 96
Activitiesp. 96
Weblinksp. 97
Measurement, Measures, Data Collection, and Samplingp. 98
Measurementp. 99
Levels of Measurementp. 100
Types of Measuresp. 101
Desirable Characteristics of Datap. 101
Reliabilityp. 102
Validityp. 103
Unbiasedp. 105
Culturally Appropriatep. 105
Methods of Data Collectionp. 106
Self-Reportp. 106
Observationp. 114
Existing Recordsp. 115
Meetingsp. 116
Samplingp. 116
Probability Samplep. 118
Nonprobability Samplep. 121
Sample Sizep. 122
Pilot Testp. 123
Ethical Issues Associated with Data Collectionp. 124
Summaryp. 124
Review Questionsp. 125
Activitiesp. 125
Weblinksp. 126
Mission Statement, Goals, and Objectivesp. 127
Mission Statementp. 128
Program Goalsp. 129
Objectivesp. 130
Different Levels of Objectivesp. 130
Developing Objectivesp. 132
Criteria for Developing Objectivesp. 132
Elements of an Objectivep. 133
Goals and Objectives for the Nationp. 135
Summaryp. 141
Review Questionsp. 141
Activitiesp. 141
Weblinksp. 142
Theories and Models Commonly Used for Health Promotion Interventionsp. 143
Types of Theories and Modelsp. 147
Behavior Change Theoriesp. 147
Stimulus Response (SR) Theoryp. 147
Social Cognitive Theory (SCT)p. 149
Theory of Reasoned Action (TRA)p. 152
Theory of Planned Behavior (TPB)p. 154
Theory of Freeing (TF)p. 155
Health Belief Model (HBM)p. 156
The Elaboration Likelihood Model of Persuasion (ELM)p. 158
Stage Theoriesp. 161
Cognitive-Behavioral Model of the Relapse Processp. 167
Applying Theory to Practicep. 169
Barriers to Applying Theoryp. 169
Suggestions for Applying Theory to Practicep. 171
Summaryp. 176
Review Questionsp. 176
Activitiesp. 176
Weblinksp. 177
Interventionsp. 178
Types of Intervention Strategiesp. 179
Health Communication Strategiesp. 180
Health Education Strategiesp. 183
Health Policy/Enforcement Strategiesp. 183
Health Engineering Strategiesp. 189
Health-Related Community Service Strategiesp. 190
Community Mobilization Strategiesp. 190
Other Strategiesp. 193
Creating Health Promotion Interventionsp. 200
Criteria and Guidelines for Developing Health Promotion Interventionsp. 200
Designing Appropriate Interventionsp. 201
Summaryp. 205
Review Questionsp. 206
Activitiesp. 206
Weblinksp. 206
Implementing a Health Promotion Program
Community Organizing and Community Buildingp. 211
Community Organizing and Its Assumptionsp. 212
The Processes of Community Organizing and Community Buildingp. 213
Recognizing the Issuep. 217
Gaining Entry into the Communityp. 217
Organizing the Peoplep. 218
Assessing the Communityp. 221
Determining Priorities and Setting Goalsp. 223
Arriving at a Solution and Selecting Intervention Strategiesp. 226
Final Steps in the Community Organizing and Building Processesp. 227
Planned Approach to Community Health (PATCH)p. 227
Summaryp. 228
Review Questionsp. 228
Activitiesp. 229
Weblinksp. 229
Identification and Allocation of Resourcesp. 231
Personnelp. 232
Internal Resourcesp. 232
External Resourcesp. 233
Combined Resourcesp. 233
Curricula and Other Instructional Resourcesp. 237
Spacep. 241
Equipment and Suppliesp. 241
Financial Resourcesp. 241
Participant Feep. 242
Third-Party Supportp. 242
Cost Sharingp. 243
Organizational Sponsorshipp. 243
Grants and Giftsp. 243
A Combination of Sourcesp. 247
Preparing a Budgetp. 247
Summaryp. 247
Review Questionsp. 247
Activitiesp. 248
Weblinksp. 248
Marketing: Making Sure Programs Respond to Wants and Needs of Consumersp. 251
Market and Marketingp. 252
Marketing and the Diffusion Theoryp. 253
The Marketing Process and Health Promotion Programsp. 257
Using Marketing Research to Determine Needs and Desiresp. 257
Developing a Product That Satisfies the Needs and Desires of Clientsp. 258
Developing Informative and Persuasive Communication Flowsp. 261
Ensuring That the Product Is Provided in an Appropriate Mannerp. 262
Keeping Clients Satisfied and Loyalp. 267
Final Comment on Marketingp. 270
Summaryp. 270
Review Questionsp. 270
Activitiesp. 271
Weblinksp. 271
Implementation: Strategies and Associated Concernsp. 273
Defining Implementationp. 274
Phases of Program Implementationp. 274
Adoption of the Programp. 274
Identifying and Prioritizing the Tasks to be Completedp. 274
Establishing a System of Managementp. 277
Putting Plans into Actionp. 277
First Day of Implementationp. 279
Ending or Sustaining a Programp. 281
Concerns Associated with Implementationp. 281
Legal Concernsp. 281
Medical Concernsp. 283
Program Safetyp. 283
Program Registration and Fee Collectionp. 283
Procedures for Recordkeepingp. 283
Moral and Ethical Concernsp. 284
Procedural Manual and/or Participants' Manualp. 286
Training for Facilitatorsp. 286
Dealing with Problemsp. 286
Reporting and Documentingp. 286
Summaryp. 287
Review Questionsp. 287
Activitiesp. 287
Weblinksp. 288
Evaluating a Health Promotion Program
Evaluation: An Overviewp. 291
Basic Terminologyp. 294
Purpose for Evaluationp. 295
The Process for Evaluationp. 296
Practical Problems or Barriers in Evaluationp. 297
Evaluation in the Program-Planning Stagesp. 298
Who Will Conduct the Evaluation?p. 299
Evaluation Resultsp. 301
Summaryp. 301
Review Questionsp. 301
Activitiesp. 302
Weblinksp. 302
Evaluation Approaches, Framework, and Designsp. 304
Evaluation Approachesp. 305
Systems Analysis Approachesp. 305
Objective-Oriented Approachesp. 306
Goal-Free Approachp. 308
Management-Oriented Approachesp. 308
Consumer-Oriented Approachesp. 309
Expertise-Oriented Approachesp. 310
Participant-Oriented Approachesp. 311
Framework for Program Evaluationp. 313
Selecting an Evaluation Designp. 315
Experimental, Control, and Comparison Groupsp. 319
Evaluation Designsp. 320
Internal Validityp. 322
External Validityp. 324
Summaryp. 325
Review Questionsp. 325
Activitiesp. 326
Weblinksp. 326
Data Analysis and Reportingp. 328
Data Managementp. 329
Data Analysisp. 330
Univariate Data Analysesp. 331
Bivariate Data Analysesp. 333
Multivariate Data Analysesp. 334
Applications of Data Analysesp. 334
Interpreting the Datap. 336
Evaluation Reportingp. 337
Designing the Written Reportp. 338
Presenting the Datap. 340
How and When to Present the Reportp. 340
Increasing Utilization of the Resultsp. 340
Summaryp. 342
Review Questionsp. 342
Activitiesp. 342
Weblinksp. 343
Appendixesp. 345
Examples of a News Release and Copy for a Newspaper Columnp. 347
Examples of PSAs for Radio and Televisionp. 349
Examples of Smoking Policiesp. 351
Health Behavior Contractp. 354
Example of an Informed Consent Form for a Cholesterol Screening Programp. 356
Sample Medical Clearance Formp. 357
Code of Ethics for the Health Education Professionp. 358
Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programsp. 362
Referencesp. 372
Name Indexp. 393
Subject Indexp. 402
Table of Contents provided by Ingram. All Rights Reserved.

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