9780132610438

Planning and Management of Meetings, Expositions, Events and Conventions

by
  • ISBN13:

    9780132610438

  • ISBN10:

    0132610434

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1/7/2014
  • Publisher: Pearson

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $10.50
    Check/Direct Deposit: $10.00
List Price: $111.40 Save up to $56.21
  • Rent Book $55.70
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

For courses in meeting, event, and convention planning.

 

Current, concise, and insightful—a modern guide to planning successful events

 

Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

 

Teaching and Learning Experience

 

This text will provide a better teaching and learning experience—for you and your students. It provides:

  • Preparation for careers in event planning: The text follows a practical, career-focused approach.
  • Professional insight: Chaptersinclude advice and best practices from numerous industry insiders.
  • Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.

Table of Contents

1          Introduction

2          Strategic Planning in Meetings, Expositions, Events and Conventions

3          Meetings and Events as Complex Projects

4          Risk Management for Meetings, Expositions, Events and Conventions

5          Stakeholder Management

6          Accounting and Financial Planning

7          Event Program Planning

8          Planning and Designing the Environment

9          Site Planning

10        Food and Beverage Planning

11        Marketing

12        Promotions Planning

13        Sales Initiatives in the Meetings and Events Industry

14        Epilogue

Rewards Program

Write a Review