Plate to Pixel : Digital Food Photography and Styling

by Dujardin, Helene

• ISBN13: 9780470932131
• ISBN10: 0470932139
• Edition: 1st
• Format: Paperback
• Copyright: 2011-05-03
• Publisher: Wiley

Summary

Tips and techniques for making food look goodbefore it tastes good!Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You'll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph. Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves Whets your appetite with delicious advice on food styling, lighting, arrangement, and more Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creationsSo, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.

Author Biography

Hélène Dujardin is a professional food photographer and stylist. Her images grace the pages of numerous cookbooks and magazines, and as a former chef she also prepares the majority of the dishes she photographs. Her blog, Tartelette, (www.tarteletteblog.com) has earned high praise in the food blog community.

Table of Contents

About the Author.

Introduction.

Chapter One: Photography Basics.

Light is Everything.

Camera Schmamera.

Know the Basics.

Make Quality Decisions.

Get the Look.

Chapter Two: Camera Settings and Modes.

Exposure.

Aperture.

Shutter Speed.

ISO.

Finding Balance.

Metering.

White Balance.

Camera Modes.

Auto Mode.

Manual Mode.

Aperture Priority.

Shutter Priority.

Chapter Three: Natural Light Photography.

Hard Light vs Soft Light.

Hard Light.

Soft Light.

Diffuse and Reflect.

Diffusers.

Reflectors.

Options for Diffusing and Reflecting.

Natural Light Sources.

Outdoor Light.

Window Light.

Light As Story Teller.

Finding Direction.

Front Light.

Back Light.

Side Light.

Chapter Four: Artifi cial Light Photography.

Lighting Gear.

Studio Kit.

Lights.

Umbrellas.

Scrims.

Equipment Setups.

Studio Lights and Umbrellas.

Diffuse with Scrims.

Built-In-Camera Flash.

Remote Flash.

Remote Flash Settings.

Not-So-Remote Flash.

Radio Waves.

Radio Triggers.

Free Standing Light & Soft Boxes.

Free Standing Lights & Bulbs.

Soft Boxes.

Chapter Five: Composition.

Subject Placement.

Off-Center.

Centered.

Rule of Thirds.

Focus.

Depth of Field.

Perspective.

Angle.

Eye-Level.

Overhead.

Three Quarters.

Chapter Six: Setting Up for Capture.

Establish a Photography Work Area.

Location.

Accessibility.

Plan the Shot.

Explore your Recipe.

Look at the Menu.

Pick Garnishes.

Create a Scene.

Feature the Dish.

Props.

Backgrounds.

Surfaces and Linens.

Use Height and Color to Accentuate and Complement.

Heights.

Colors.

Shooting Tethered.

Chapter Seven: Styling.

Herbs and Spices.

Bread.

Nuts.

Fruits and Vegetables.

Fruits.

Vegetables.

Sauces.

The Main Dish.

Fish and Meats.

Stews, Stir Fries and Pasta.

Burgers and Sandwiches.

Breakfast Baked Goods.

Desserts.

Cakes.

Pie.

Ice Creams & Frozen Treats.

Hot and Cold Beverages.

Stemware.

Hot Beverages.

Cold Beverages.

Garnishes.

Helpful Tools.

Tweezers.

Cotton Swabs.

Paper Towels.

Paint Brushes.

Water Spritzers.

Squeeze Bottles.

Drinking Straws.

Chapter Eight: After Capture.

Transfer.

Cables.

Card Readers.

File .

Edit.

Photo-Editing Software.

Corrections and Adjustments.

Color Space.

Effects.

Store.

Backup and Storage.

Share.

Email.

File Sharing Programs.

File Transfer Protocol.

Dropbox.

Printing.

Copyright Considerations.

Appendices.

Appendix A: Glossary.

Appendix B: Equipment.

Appendix C: Resources.

Index.