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Political Campaign Communication : Principles and Practices

by ; ;
Edition:
7th
ISBN13:

9781442206724

ISBN10:
1442206721
Format:
Paperback
Pub. Date:
8/11/2011
Publisher(s):
Rowman & Littlefield Pub Inc
List Price: $42.95

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This is the 7th edition with a publication date of 8/11/2011.
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Summary

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

Author Biography

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.


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