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In Political Campaigns: Concepts, Context, and Consequences, Costas Panagopoulos provides students with insight into the inner workings of contemporary campaign structures by combining findings drawn from vast amounts of scholarly research with an astute insider's perspective. The text focuses on three key elements of contemporary campaigning-"Concepts, Context, and Consequences"-examining the significance of each element as it relates to the topics discussed. "Context" refers to the political, institutional, legal, and regulatory landscapes in which contemporary campaigns operate. These conditions impact a campaign's decision-making strategies. In turn, these choices yield important implications, or "Consequences," not only for the individual campaign but also for society at large. Topics discussed include parties, interest groups, and the media; money and the modern campaign; campaign strategy; getting out the vote; technology and contemporary campaigns; and much more.
Political Campaigns is part of the Oxford Series on Elections, Campaigns, and Democracy. Edited by Michael R. Alvarez (California Institute of Technology), this new series features comprehensive and accessible, as well as specialized, texts for courses in elections, public opinion, and voting behavior.
Costas Panagopoulos is Professor of Political Science at Fordham University, where he currently serves as Director of the Center for Electoral Politics and Democracy, and Director of the Graduate Program in Elections and Campaign Management. A leading expert on campaigns and elections, voting behavior, media and public opinion, political psychology, and campaign finance, Professor Panagopoulos has co-authored or edited several books, including Politicking Online: The Transformation of Election Campaigns Communications (2009) and Public Financing in American Elections (2011). He is currently the editor of American Politics Research.
Table of Contents
Chapter 1: Modern Political Campaigns: Why and How They (May) Matter When (And How) Campaigns Matter Campaign Structure and Organization Transition from Party-Centered to Candidate-Centered Elections Growth and Professionalization of the Political Consulting Profession Organization of the Book
Chapter 2: Layers of Democracy: Federal, State, and Local Campaigns Levels of American Elections: Variation across States The Implications of Structural and Legal Variations for Democratic Norms The Role of Competitive Elections Implications of Competitive Elections Across the United States for Democratic Norms Campaign Finance and Consequences The Nationalization of State and Local Campaigns Conclusion
Chapter 3: External Actors: Parties, Interest Groups, and the Media Political Parties: Changing Contexts Consequences for Norms Interest groups: Changing Contexts Consequences for Democracy Media: Changing Context Consequences for Democracy Conclusion
Chapter 4: Money and the Modern Campaign Contemporary Campaign Finance Regulations and Fundraising Campaign Finance Regulations, Budgeting, and Spending Resources Effects of Campaign Spending in Elections Outside Actors: Issue Advocacy, Independent Expenditure Groups and Super PACs Consequences for Democracy Conclusion
Chapter 5: Campaign Strategy Campaign Research: What's Important? Context Matters: Campaign Strategy in Presidential Elections. Targeting Voters Polling to Develop Campaign Strategy Opposition Research Message Development and Timing Consequences for Democracy
Chapter 6: Getting the Word Out Revisiting the Basics of Campaign Messaging Paid Media Earned Media Effective Management of Messaging
Chapter 7: Getting Out the Vote Grassroots Mobilization: An Overview Advances in Field Experiments Consequences for Democracy Conclusion
Chapter 8: Vote Choice The Role of Cues and Candidate Traits The Role of Personality Traits, Genetic Predispositions, and Voter Psychology The Role of Affect and Emotions Implications of Personality, Genetics, and Emotion Consequences for Democracy Conclusion
Chapter 9: Technology and Contemporary Campaigns Campaign Software and Data Availability Online Presence and Social Media Platforms Consequences for Democracy
Chapter 10: Contemporary Campaigns and the Evolving Electoral Process Electoral Reforms: Voter Registration & Voting Procedures Challenges for Campaigns Future Reforms? Consequences for Democracy
Chapter 11: Political Campaigns in International Context Differences in Registration and Turnout Differences in Media and Political Communication Differences in Campaign Finance Developments in New Technologies Consequences for Democracy
Chapter 12: Assessments and Reflections on the Future of Political Campaigns