9780313347559

Political Campaigns and Political Advertising : A Media Literacy Guide

by
  • ISBN13:

    9780313347559

  • ISBN10:

    0313347557

  • Format: Hardcover
  • Copyright: 2009-06-04
  • Publisher: Greenwood Pub Group
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Summary

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media "stories." Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text.

Table of Contents

Acknowledgementsp. vii
Forewordp. ix
Prefacep. 1
Acting in the RAFp. 4
Cranwell to RADAp. 28
Fortnightly Repp. 48
'He Might be Green'p. 60
Moby Dick Rehearsedp. 84
Noel Coward and Samuel Pepysp. 105
'What a Perfectly Bloody Play'p. 129
Wait Until Darkp. 153
'The Scenery has Stuck'p. 176
Last of the Summer Winep. 194
Where are the Tunes?p. 212
Wallace and Gromitp. 220
By Way of a Goodbyep. 232
Indexp. 237
Forewordp. vii
Acknowledgmentsp. xvii
Timeline: A History of the Media and Politicsp. xix
Introductionp. xxiii
Media Literacy: Understanding the Meaning behind the Messagesp. 1
Propaganda and Spin: The Power of the Image over the Wordp. 11
The Media Expertsp. 25
Analyzing Photographsp. 45
And Then There Was Radiop. 59
Why Television?p. 71
Popular Appeals and Techniques of Persuasion in Political Advertisingp. 105
Analyzing Campaign Eventsp. 135
The Role of New Media and New Technology Toolsp. 149
Trying to Fix the Money Problem in Electionsp. 167
Glossaryp. 173
Resourcesp. 179
Indexp. 193
Table of Contents provided by Ingram. All Rights Reserved.

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