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9780230537774

The Political Marketing Game

by
  • ISBN13:

    9780230537774

  • ISBN10:

    0230537774

  • Format: Hardcover
  • Copyright: 2011-05-15
  • Publisher: Palgrave Macmillan
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Supplemental Materials

What is included with this book?

Summary

The Political Marketing Gameidentifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Author Biography

Jennifer Lees-Marshment is Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political Marketing: Principles and Applications (2009) and Global Political Marketing (2010).

Table of Contents

Introduction
Analyzing the Market
Strategic Development
Leading Responsively
Marketing the Party
Communicating
Managing Delivery
Marketing Democratically
Conclusion: Political Marketing, Democracy and Partnership
Academic References
Practitioner Interview References

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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