9780415873802

Political Public Relations: Principles and Applications

by ;
  • ISBN13:

    9780415873802

  • ISBN10:

    0415873800

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 3/28/2011
  • Publisher: Routledge
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Summary

This volume introduces the emerging topic of political public relations. It maps and defines the field, bringing together scholars from various disciplines'”political communication, public relations and political science'” to explore the area in detail, and suggests a research agenda for future studies on political public relations.The volume connects differing schools of thought, brings together theoretical and empirical investigations, and defines a field that becoming increasingly important and prominent. The work has an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood.As a singular contribution to scholarship in public relations and political communication, it fills a significant gap in the existing literature and is certain to shape the future development of theory and research in this area.

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