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A designer's portfolio is their calling card in an increasingly competitive fashion industry—displaying their unique design perspective, skill sets and creativity. This comprehensive portfolio reference prepares students as they begin their fashion design careers. Those already working in the industry or wishing to reenter the job market will also appreciate these new approaches fore revising or recreating their portfolios. Each chapter highlights essential skills and techniques to help designers become competitive with in their chosen markets. By focusing on both logical and creative solutions, the designer becomes aware of the process of developing the portfolio-from concept through presentation of the finished product. New to this Edition: -- Four-color examples throughout -- Updated text and art address the importance of technology in developing content and formats for portfolio presentation -- Expanded text and art in auxiliary areas such as accessories intimate apparel, men and children -- Updated Chapter 12, The Digital Portfolio, reflects new applications and trends for CAD from drawing to preparing digital portfolios -- Updated information on careers opportunities and procedures -- Covers women's, men's, children's and accessories markets and how to create portfolio for each market -- Outlines different types and purposes of portfolios, focusing on the importance of media and techniques -- Demonstrates through examples of designer's sketches in the 20th and 21st centuries how fashion design keeps reinventing itself to create relevance to the present -- Details various design markets to show how to creates a collection or line for a particular customer and market -- Provides clues to prepare portfolios appropriate for interviews in various markets and price points in the industry -- Discusses the role of design journals, or croquis, or presentations boards play in communicating design skills to the various markets -- Interviews with free-lance
Linda Tain is a professor of fashion art, design, and history of clothing and has been teaching at the Fashion Institute of Technology for over 30 years. In 1999, she received the Chancellor's Award for Excellence in Teaching. She has conducted numerous seminars on historical costume as well as design and product development and has worked in the fashion industry as an illustrator, designer, and consultant, specializing in the designer sportswear, knitwear, and intimate apparel markets.
Table of Contents
The Portfolio: A Statement of Style The Design Sketch: A History of Style Customer Focus Organization and Contents The Design Journal Presentation Formats Flats and Specs Presentation Boards Men’s Wear Presentations Children’s Wear Presentations Fashion Accessories Presentations The Digital Portfolio: Creating a Virtual Résumé The Job Market: Basic Organization of Manufacturing Firms Résumé and Cover Letter Organizing Your Job Hunt, Mastering the Interview Freelance Designing The First Job: Building Your Career