Merchandising math is a multifaceted topic that involves many levels of the retail process, including assortment planning; vendor analysis; markup and pricing; and terms of sale. A Practical Approach to Merchandising Mathematics, Revised 1st Edition, brings each of these areas together into one comprehensive text to meet the needs of students who will be involved with the activities of merchandising and buying at the retail level. Students will learn how to use typical merchandising forms; become familiar with the application of computers and computerized forms in retailing; and recognize the basic factors of buying and selling that affect profit.
Linda M. Cushman is an associate professor of Retail Management in the Department of Marketing at Whitman School of Management, Syracuse University. Her research appears in journals such as the Journal of Fashion Marketing and Management, Customer Relationship Management, and the Journal of Shopping Center Research.