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The ability to communicate effectively has an increasing role in public administration. The book guides readers through the ins and outs of external communications. It highlights the importance of government public relations as a tool that can help all public sector agencies implement their missions and increase accountability. The author presents an up-to-date overview of best practices in the field of government public relations, as identified by leading researchers and practitioners. He provides an understanding of the uses of PR tools such as media relations; contributing to an informed public; listening to the citizenry; and crisis management. to advance the goals of public agencies.