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This is the 1st edition with a publication date of 5/4/2012.
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Practice Marketing is an online, interactive learning environment that simulates the full marketing mix including market segmentation, product, pricing, promotion, and place. Using knowledge built in the Principles of Marketing course, students become a marketing manager in a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions, and learn by doing. Players then review and can amend their decisions to react to their competitors’ decisions. Powerful assessment, reporting, and debriefing tools complement this educational process.
Table of Contents
Practice Marketing covers the following topic areas:
- Market Research
- Market Segmentation
- Product Management
- New Product Management
- Product Line Management
- Pricing Strategy
- Integrated Marketing Communications
- Media Strategy
- Public Relations
- Internet Marketing
- Brand Management
- Distribution Management
- Channel Strategy
- Retail Marketing
- International Markets
- Customer Service
- Financial Results & Reports