Practice Marketing Simulation 1 Semester Access Card

by McCool, Dave

Edition:

1st

ISBN13:

9780078029035

ISBN10:

0078029031

Format:

eBook

Pub. Date:

5/4/2012

Publisher(s):

McGraw-Hill/Irwin

Other versions by this Author

List Price: ~~$58.39~~

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Questions About This Book?

What version or edition is this?

This is the 1st edition with a publication date of 5/4/2012.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Practice Marketing is an online, interactive learning environment that simulates the full marketing mix including market segmentation, product, pricing, promotion, and place. Using knowledge built in the Principles of Marketing course, students become a marketing manager in a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions, and learn by doing. Players then review and can amend their decisions to react to their competitors’ decisions. Powerful assessment, reporting, and debriefing tools complement this educational process.

Practice Marketing covers the following topic areas:

Market Research
Market Segmentation
Targeting
Positioning
Product Management
New Product Management
Product Line Management
Pricing Strategy
Integrated Marketing Communications
Advertising
Media Strategy
Public Relations
Internet Marketing
Brand Management
Distribution Management
Channel Strategy
Retail Marketing
International Markets
Customer Service
Sponsorship
Financial Results & Reports