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Table of Contents
Chapter 1 What Is Public Relations, Anyway?
Chapter 2 The History and Growth of Public Relations
Part 2 Preparation/Process
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research
Part 3 The Publics
Chapter 9 Media Relations/Print & Broadcast
Chapter 10 Employee Relations
Chapter 11 Community Relations
Chapter 12 Government Relations
Chapter 13 Consumer Relations
Chapter 14 International Relations
Part 4 Execution
Chapter 15 Public Relations Writing
Chapter 16 Writing for the Eye and Ear
Chapter 17 Integrated Marketing Communication
Chapter 18 Public Relations and Social Media
Chapter 19 Crisis Management
Chapter 20 Launching a Career