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Known as the gold standard of research methods texts, THE PRACTICE OF SOCIAL RESEARCH, 12th Edition, is a comprehensive, straightforward introduction to the field of research as practiced by social scientists. This best-selling book emphasizes the research process by demonstrating how to design research studies, introducing the various observation modes in use today, and answering questions about research methods--such as how to conduct online surveys, and analyze both qualitative and quantitative data. THE PRACTICE OF SOCIAL RESEARCH provides all the tools researchers and consumers need to apply social research.
Table of Contents
|An Introduction to Inquiry|
|Human Inquiry and Science|
|Paradigms, Theory, and Social Research|
|The Ethics and Politics of Social Research|
|The Structuring of Inquiry: Quantitative and Qualitative|
|Conceptualization, Operationalization, and Measurement|
|Indexes, Scales, and Typologies|
|The Logic of Sampling|
|Modes of Operation: Quantitative and Qualitative|
|Qualitative Field Research|
|Analysis of Data: Quantitative and Qualitative|
|Qualitative Data Analysis|
|Quantitative Data Analysis|
|The Elaboration Model|
|Reading and Writing Social Research|
|Using the Library|
|GSS Household Enumeration Questionnaire|
|Distribution of Chi Square|
|Normal Curve Areas|
|Estimated Sampling Error|
|Twenty Questions a Journalist Should Ask about Poll Results|
|Table of Contents provided by Publisher. All Rights Reserved.|