The Practice Of Social Research

  • ISBN13:


  • ISBN10:


  • Edition: 12th
  • Format: Hardcover
  • Copyright: 2/3/2009
  • Publisher: Wadsworth Publishing
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Complimentary 7-Day eTextbook Access - Read more
    When you rent or buy this book, you will receive complimentary 7-day online access to the eTextbook version from your PC, Mac, tablet, or smartphone. Feature not included on Marketplace Items.
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 10 / 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
    Android 2.2 +
    Our reader is compatible
    Kindle Fire
    Our reader is compatible
    10 / 8 / 7 / Vista / XP
    Our reader is compatible
    Our reader is compatible
List Price: $290.99 Save up to $265.99
  • Rent Book $25.00
    Add to Cart Free Shipping


    7-Day eTextbook Access 7-Day eTextbook Access


Supplemental Materials

What is included with this book?

  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


Known as the gold standard of research methods texts, THE PRACTICE OF SOCIAL RESEARCH, 12th Edition, is a comprehensive, straightforward introduction to the field of research as practiced by social scientists. This best-selling book emphasizes the research process by demonstrating how to design research studies, introducing the various observation modes in use today, and answering questions about research methods--such as how to conduct online surveys, and analyze both qualitative and quantitative data. THE PRACTICE OF SOCIAL RESEARCH provides all the tools researchers and consumers need to apply social research.

Table of Contents

An Introduction to Inquiry
Human Inquiry and Science
Paradigms, Theory, and Social Research
The Ethics and Politics of Social Research
The Structuring of Inquiry: Quantitative and Qualitative
Research Design
Conceptualization, Operationalization, and Measurement
Indexes, Scales, and Typologies
The Logic of Sampling
Modes of Operation: Quantitative and Qualitative
Survey Researchs
Qualitative Field Research
Unobtrusive Research
Evaluation Research
Analysis of Data: Quantitative and Qualitative
Qualitative Data Analysis
Quantitative Data Analysis
The Elaboration Model
Statistical Analyses
Reading and Writing Social Research
Using the Library
GSS Household Enumeration Questionnaire
Random Numbers
Distribution of Chi Square
Normal Curve Areas
Estimated Sampling Error
Twenty Questions a Journalist Should Ask about Poll Results
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review