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Pradais the first book that documents three decades of ground-breaking fashion, architecture, film and art by the Prada company, including the work of the design studio and the workshop; extensive creative partnerships with photographers, designers, architects and film directors; and large scale architectural commissions, the Fondazione Prada, and the development of a new museum. Among the many features of this rich innovative book with its thousands of images are a photo-essay by renowned photographer Brigitte Lacombe, stills taken from short films documenting the craftsmanship of the factory, images of the unique fashion show environments, an overview of all Miuccia Prada's collections with thumbnail pictures of 3,885 different "looks," collages of the most influential shoe and bags, photographs of the final product on the runway, celebrated store designs in New York and Los Angeles by Rem Koolhaas/OMAand in Tokyo by Swiss architects Herzog & de Meuron, a film collaboration with director Ridley Scott, Koolhaas's radical "Prada Transformer" pavilion in Seoul, costume designs for a Japanese manga heroine, Prada found on the street and celebrities photographed on the red carpet, and blogs expressing the almost fanatical devotion of lovers of the brand. Pradaboth chronicles and epitomizes the achievements of one of the world's most influential and enlightened fashion and design companies.
Fashion designer Miuccia Prada inherited the Prada company in 1978, and with her husband entrepreneur Patrizio Bertelli built it into one of the world's leading and innovative fashion and design companies. Prada brings to her work a deep commitment to the visual and performing arts, a history of political activism on the left, and an openness to new materials and ideas. Michael Rock is a founding partner and creative director of the award-winning design firm 2x4 in New York and Professor of Design at the Yale University School of Art. Sung Joong Kim is a designer at 2x4.