Bob Pearson is chief technology and media officer at WCG, a global communications com- pany. He is past president of SocialMedia.org and vice chair of the State of Texas Emerging Technology Fund. He also serves on the Procter & Gamble Digital Advisory Board, the Pfizer U.S. Health Advisory Board, and as an advisor to MyEdu and UserVoice. Formerly, he was vice president of Communities and Conversations at Dell and head of global communications at Novartis. He is a frequent blogger, speaker, and columnist, living in Austin, Texas, with his wife and two daughters.
1 The Rise of Pre-Commerce.
2 The Evolution of Pre-Commerce.
3 The Move from Market Research to Customer Insights.
4 Meet the New Influencers.
5 The Secrets to Successful Pre-Commerce Marketing.
6 Building Ambassadors for Your Brands.
7 The Tectonic Plates of the Pre-Commerce World.
8 How Idea Generation Works.
9 Customer Support: The New Revenue Stream.
10 Politics and Business: Reshaping Our Beliefs.
11 Creating Your Intellectual Network.
12 Antibodies, Enablers, and Heroes.
Conclusion: Getting Started.
Endnotes.
Acknowledgments.
About the Author.
Index.
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