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Presidential Campaign Communication : The Quest for the White House



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Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 3/15/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.


Presidential Campaign Communication is designed to help readers understand and appreciate the ways in which the people of the United States use the process of human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities.

Author Biography

Craig Allen Smith is Professor of Communication at North Carolina State University

Table of Contents

Acknowledgmentsp. viii
Foundations of Campaign Strategyp. 1
Presidential Campaigns as Communicationp. 3
The Rhetorical Puzzlep. 17
Rules Are Rhetorical Constructionsp. 37
Perspectives on Campaign Mediap. 55
Synthesizing Part Ip. 74
Modes of Presidential Campaign Communicationp. 77
Acclaiming, Attacking, and Defendingp. 79
Campaign Speechesp. 93
Campaign Journalismp. 113
Advertising Candidates in the Political Marketp. 128
Televised Presidential Debates: The Rhetorical Super Bowlp. 147
Using New Media for Familiar Puzzlesp. 167
Synthesizing Part IIp. 184
Stages of the Campaign for the White Housep. 187
The Surfacing Stagep. 189
The Nomination Stagep. 207
The Consolidation Stagep. 223
The Election Stagep. 240
Synthesizing Part IIIp. 258
Conclusion: Quest for the White Housep. 260
Referencesp. 265
Indexp. 274
Table of Contents provided by Ingram. All Rights Reserved.

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