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Presidential Campaign Communication is designed to help readers understand and appreciate the ways in which the people of the United States use the process of human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities.
Craig Allen Smith is Professor of Communication at North Carolina State University
Table of Contents
|Foundations of Campaign Strategy||p. 1|
|Presidential Campaigns as Communication||p. 3|
|The Rhetorical Puzzle||p. 17|
|Rules Are Rhetorical Constructions||p. 37|
|Perspectives on Campaign Media||p. 55|
|Synthesizing Part I||p. 74|
|Modes of Presidential Campaign Communication||p. 77|
|Acclaiming, Attacking, and Defending||p. 79|
|Campaign Speeches||p. 93|
|Campaign Journalism||p. 113|
|Advertising Candidates in the Political Market||p. 128|
|Televised Presidential Debates: The Rhetorical Super Bowl||p. 147|
|Using New Media for Familiar Puzzles||p. 167|
|Synthesizing Part II||p. 184|
|Stages of the Campaign for the White House||p. 187|
|The Surfacing Stage||p. 189|
|The Nomination Stage||p. 207|
|The Consolidation Stage||p. 223|
|The Election Stage||p. 240|
|Synthesizing Part III||p. 258|
|Conclusion: Quest for the White House||p. 260|
|Table of Contents provided by Ingram. All Rights Reserved.|