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Brimming with data and examples from the historic 2008 election, and laced with previews of 2012, the thirteenth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The comprehensive coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process voters, interest groups, political parties, the media, and the candidates themselves.
The late Nelson W. Polsby was Heller Professor of Political Science and past director of the Institute of Governmental Studies at the University of California, Berkeley, where he taught American politics for forty years. The late Aaron Wildavsky was Class of 1940 Professor of Political Science and Public Policy at the University of California, Berkeley, and founding dean of Berkeley's Graduate (now Goldman) School of Public Policy. Steven E. Schier is Dorothy H. and Edward C. Congdon Professor of Political Science at Carleton College. He is the author or editor of eleven books and numerous scholarly and media articles. David A. Hopkins is assistant professor of political science at Boston College.
Table of Contents
|List of Figure, Tables, and Boxes||p. xi|
|The strategic Environment||p. 1|
|Why People Don't Vote||p. 3|
|Why People Do Vote: A Theory of Social Connectedness||p. 8|
|Party Identification as Social Identity||p. 10|
|Parties as Aggregates of Loyal Voters||p. 11|
|Ideologies, Candidates, and Issues in the Minds of Voters||p. 15|
|Changes in Party Identification: Social Habit versus Contemporary Evaluation||p. 18|
|A Central Strategic Problem: The Attentiveness of Voters||p. 22|
|The Presidential Vote as an Aggregation of Interest Groups||p. 25|
|Variations among Interest Groups||p. 33|
|"Special" Interests and Public Interest Groups||p. 37|
|Political Parties as Organizations||p. 42|
|Third Parties||p. 47|
|Rules and resources||p. 51|
|Rules: The Electoral College||p. 51|
|Thinking about Resources||p. 52|
|Resources: Money||p. 53|
|The Beverly Hills Primary||p. 53|
|Campaign Money in the Prenomination Period||p. 59|
|Raising and Spending Money in the General Election||p. 61|
|Does Money Buy Elections?||p. 64|
|Campaign Finance Reform||p. 70|
|Resources: Control over Information||p. 73|
|The Internet and Other New Media||p. 82|
|Incumbency as a Resource: The Presidency||p. 85|
|Incumbency as a Liability: The Vice Presidency||p. 88|
|The Balance of Resources||p. 92|
|The Nomination Process||p. 95|
|Before the Primaries||p. 97|
|Iowa and New Hampshire: The First Hurdles||p. 100|
|What Do These Historical Vignettes Teach?||p. 111|
|State Primaries||p. 112|
|State Caucuses||p. 124|
|The National Party Conventions||p. 128|
|Candidate Organizations at the Conventions||p. 130|
|Party Delegates at the Conventions||p. 131|
|The Convention as Advertising||p. 135|
|The Vice Presidential Nominee||p. 138|
|The Future of National Conventions||p. 143|
|The Campaign||p. 147|
|The Well-Traveled Candidates||p. 148|
|Persuading Voters||p. 152|
|Economic Issues||p. 153|
|Foreign Issues||p. 155|
|Social Issues||p. 156|
|Presentation of Self||p. 158|
|Negative Campaigning||p. 162|
|Getting Good Press||p. 164|
|Campaign Professionals||p. 167|
|Policy Advisers||p. 171|
|Focus Groups||p. 178|
|Television Advertising||p. 180|
|New Media||p. 182|
|Televised Debates||p. 184|
|Getting Out the Vote||p. 190|
|Campaign Blunders||p. 192|
|Forecasting the Outcome||p. 197|
|Counting the Vote||p. 203|
|The Political Theory of Policy Government||p. 214|
|Reform by Means of Participatory Democracy||p. 219|
|Some Specific Reforms||p. 223|
|The Nomination Process||p. 224|
|The Decline of the National Convention||p. 228|
|The Electoral College||p. 231|
|Party Platforms and Party Differences||p. 238|
|American Parties and Democracy||p. 241|
|Elections and Public Policy||p. 242|
|Parties of Advocacy versus Parties of Intermediation||p. 247|
|Vote by Groups in Presidential Elections, 1952-2008||p. 255|
|Voter Turnout in Presidential Elections, by Population Characteristics,1968-2008||p. 263|
|Selections from the Democratic and Republican Party Platforms, 2008||p. 275|
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