More New and Used
from Private Sellers
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 11/22/2010.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Pretty Modernis a riveting account of Brazil's emergence as a global leader in plastic surgery. Intrigued by a Carnival parade that mysteriously paid homage to a Rio de Janeiro plastic surgeon, anthropologist Alexander Edmonds conducted research that took him from Ipanema socialite circles to glitzy telenovela studios to the packed waiting rooms of public hospitals offering free cosmetic surgery. The result is provocative exploration of the erotic, commercial, and intimate aspects of beauty in a nation with extremes of wealth and poverty and a reputation for natural sensuality. Drawing on conversations with maids and their elite mistresses, divorced housewives, black celebrities, and favela residents aspiring to be fashion models, he analyzes what sexual desirability means and does for women in different social positions. Edmonds argues that beauty is a distinct realm of modern experience that does not simply reflect other inequalities. It mimics the ambiguous emancipatory potential of capital, challenging traditional hierarchies while luring consumers into a sexual culture that reduces the body to the brute biological criteria of attractiveness. Richly illustrated with colour photographs,Pretty Modernoffers a fresh theoretical perspective on the significance of female beauty in consumer capitalism.
Alexander Edmonds is Assistant Professor of Anthropology at the University of Amsterdam.
Table of Contents
|Introduction. In the Universe of Beauty||p. 1|
|The Self-Esteem in Each Ego awakens|
|The Siliconadas||p. 37|
|The Philosopher of Plástica||p. 47|
|Without Tits There Is No Paradise||p. 57|
|A Brief History of Self-Esteem||p. 75|
|Hospital School||p. 89|
|The Right to Beauty||p. 102|
|Aesthetic Health||p. 114|
|Magnificent Miscegenation||p. 127|
|The National Passion||p. 135|
|Nanci's Rhinoplasty||p. 143|
|My Black Is My Brand||p. 150|
|Role Models||p. 162|
|The Economy of Appearances||p. 167|
|Engineering, the Erotic|
|Creating and Modeling Nature||p. 177|
|Aesthetic Medicine and Motherhood||p. 183|
|The Vanity of Maids||p. 195|
|Lens of Dreams||p. 204|
|I Love Myself||p. 219|
|Table of Contents provided by Ingram. All Rights Reserved.|