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Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate.
Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problemsworking out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that heand countless other proshave used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goesHow much should you shell out for new equipment? What falls into the category of overhead?” How much do you need to pay your staff and yourself?and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitabilityall while enjoying your work and achieving professional and creative satisfaction.
Jeff Smith: Jeff Smith is an award-winning portrait photographer and the author of Corrective Lighting, Posing, and Retouching for Digital Portrait Photographers; Outdoor and Location Portrait Photography, Step-by-Step Posing for Portrait Photography and many more. He lives in Fresno, California.