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What version or edition is this?
This is the 14th edition with a publication date of 1/26/2007.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
Table of Contents
|Marketing Strategy And Customer Relationships|
|An Overview of Strategic Marketing|
|Planning, Implementing, and Controlling Marketing Strategies|
|Environmental Forces, Social Responsibility, And Ethics|
|The Marketing Environment|
|Social Responsibility and Ethics in Marketing|
|Markets And Customer Behavior|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Reaching Global Markets|
|Using Technology, Information, And Target Market Analysis|
|E-Marketing and Customer Relationship Management|
|Marketing Research and Information Systems|
|Target Markets: Segmentation, Evaluation, and Positioning|
|Developing and Managing Products|
|Branding and Packaging|
|Marketing Channels and Supply Chain Management|
|Wholesaling and Physical Distribution|
|Retailing and Direct Marketing|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Careers in Marketing|
|Financial Analysis in Marketing|
|Sample Marketing Plan|
|Table of Contents provided by Publisher. All Rights Reserved.|