Pride Marketing (Library) 14Ed

by PRIDE

• ISBN13: 9780618799701
• ISBN10: 0618799702
• Edition: 14th
• Format: Nonspecific Binding
• Copyright: 2007-01-26
• Publisher: South-Western College Pub

Summary

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

Table of Contents

Marketing Strategy And Customer Relationships

An Overview of Strategic Marketing

Planning, Implementing, and Controlling Marketing Strategies

Environmental Forces, Social Responsibility, And Ethics

The Marketing Environment

Social Responsibility and Ethics in Marketing

Markets And Customer Behavior

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Using Technology, Information, And Target Market Analysis

E-Marketing and Customer Relationship Management

Marketing Research and Information Systems

Target Markets: Segmentation, Evaluation, and Positioning

Productdecisions

Product Concepts

Developing and Managing Products

Branding and Packaging

Services Marketing

Distribution Decisions

Marketing Channels and Supply Chain Management

Wholesaling and Physical Distribution

Retailing and Direct Marketing

Promotion Decisions

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Decisions

Pricing Concepts

Setting Prices

Appendices

Careers in Marketing

Financial Analysis in Marketing

Sample Marketing Plan

Table of Contents provided by Publisher. All Rights Reserved.