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This is the 14th edition with a publication date of 1/26/2007.
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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
Table of Contents
|Marketing Strategy And Customer Relationships|
|An Overview of Strategic Marketing|
|Planning, Implementing, and Controlling Marketing Strategies|
|Environmental Forces, Social Responsibility, And Ethics|
|The Marketing Environment|
|Social Responsibility and Ethics in Marketing|
|Markets And Customer Behavior|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Reaching Global Markets|
|Using Technology, Information, And Target Market Analysis|
|E-Marketing and Customer Relationship Management|
|Marketing Research and Information Systems|
|Target Markets: Segmentation, Evaluation, and Positioning|
|Developing and Managing Products|
|Branding and Packaging|
|Marketing Channels and Supply Chain Management|
|Wholesaling and Physical Distribution|
|Retailing and Direct Marketing|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Careers in Marketing|
|Financial Analysis in Marketing|
|Sample Marketing Plan|
|Table of Contents provided by Publisher. All Rights Reserved.|