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Principles of Agribusiness Management,9781577665403
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Principles of Agribusiness Management



Pub. Date:
Waveland Pr Inc
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Through three successful editions, Principles of Agribusiness Management has provided a solid foundation for an entire generation of agribusiness students. The authors have refined and adapted each edition to the continually evolving world of agribusiness, and the comprehensive coverage in the fourth edition is no exception. New material on supply chains and leadership is incorporated throughout, and a new chapter has been added covering strategic planning and management. The authors maintain their classroom-tested approach, connecting each concept to their unifying theme that every manager's primary objective must be to maximize long-term profits by profitably satisfying customers' needs. Student learning is maximized with appealing, jargon-free language; clearly outlined learning objectives; a comprehensive glossary; and cases that apply the concepts in each chapter.

Table of Contents

Introduction to the Bussiness of Agriculturep. 1
The Global Agri-Food Systemp. 3
The Agribusiness Managerp. 23
The Planing Functionp. 35
The Role of Marketingp. 37
Marketing Managementp. 53
Understanding Consumer Demandp. 67
Staying Competitivep. 81
Forecastingp. 91
Budgetingp. 111
The Organizing Functionp. 127
Organizing for Successp. 129
Choosing a Legal Structurep. 139
The Controlling Functionp. 155
Organizing Production Using Economic Principlesp. 157
Production and Inventory Managementp. 167
Basic Accounting Documentsp. 193
Using Accounting Information for Business Control and Planningp. 205
Capital Budgeting I: Principles and Proceduresp. 229
Capital Budgeting II: Applicationsp. 245
The Directing Functionp. 265
Human Resource Leadershipp. 267
Human Resource Managementp. 289
Personal Sellingp. 301
Developing a Workable Approach to Agribusiness Managementp. 311
Appendixp. 323
Glossaryp. 331
Referencesp. 341
Indexp. 343
Table of Contents provided by Blackwell. All Rights Reserved.

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