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Through three successful editions, Principles of Agribusiness Management has provided a solid foundation for an entire generation of agribusiness students. The authors have refined and adapted each edition to the continually evolving world of agribusiness, and the comprehensive coverage in the fourth edition is no exception. New material on supply chains and leadership is incorporated throughout, and a new chapter has been added covering strategic planning and management. The authors maintain their classroom-tested approach, connecting each concept to their unifying theme that every manager's primary objective must be to maximize long-term profits by profitably satisfying customers' needs. Student learning is maximized with appealing, jargon-free language; clearly outlined learning objectives; a comprehensive glossary; and cases that apply the concepts in each chapter.
Table of Contents
|Introduction to the Bussiness of Agriculture||p. 1|
|The Global Agri-Food System||p. 3|
|The Agribusiness Manager||p. 23|
|The Planing Function||p. 35|
|The Role of Marketing||p. 37|
|Marketing Management||p. 53|
|Understanding Consumer Demand||p. 67|
|Staying Competitive||p. 81|
|The Organizing Function||p. 127|
|Organizing for Success||p. 129|
|Choosing a Legal Structure||p. 139|
|The Controlling Function||p. 155|
|Organizing Production Using Economic Principles||p. 157|
|Production and Inventory Management||p. 167|
|Basic Accounting Documents||p. 193|
|Using Accounting Information for Business Control and Planning||p. 205|
|Capital Budgeting I: Principles and Procedures||p. 229|
|Capital Budgeting II: Applications||p. 245|
|The Directing Function||p. 265|
|Human Resource Leadership||p. 267|
|Human Resource Management||p. 289|
|Personal Selling||p. 301|
|Developing a Workable Approach to Agribusiness Management||p. 311|
|Table of Contents provided by Blackwell. All Rights Reserved.|