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Questions About This Book?
What version or edition is this?
This is the 2nd edition with a publication date of 1/12/2012.
What is included with this book?
Principles of Business Managementis a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing and supply chain management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning.
Table of Contents
Part 1 Introduction to Business Management
1. Business and its challenges
2. The business environment
Part 2 Management Tasks
3. The task of Management
6. Leading (including Motivation)
Part 3 The functional areas of management
8. Operations Management
9. Logistics Management
10. Financial Management
11. Human Resources Management
Part 4 Entrepreneurship and the Business Plan
16. The business plan