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9780195995992

Principles of Business Management

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  • ISBN13:

    9780195995992

  • ISBN10:

    0195995996

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2012-01-12
  • Publisher: Oxford University Press
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Summary

Principles of Business Managementis a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing and supply chain management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning.

Table of Contents


Part 1 Introduction to Business Management
1. Business and its challenges
2. The business environment
Part 2 Management Tasks
3. The task of Management
4. Planning
5. Organising
6. Leading (including Motivation)
7. Controlling
Part 3 The functional areas of management
8. Operations Management
9. Logistics Management
10. Financial Management
11. Human Resources Management
12. Marketing
Part 4 Entrepreneurship and the Business Plan
15. Entrepreneurship
16. The business plan

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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