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Table of Contents
|Understanding Marketing and the Marketing Process|
|Marketing in a Changing World: Creating Customer Value and Satisfaction|
|Strategic Planning and the Marketing Process|
|The Global Marketing Environment|
|Developing Marketing Opportunities and Strategies|
|Marketing Research and Information Systems|
|Consumer Markets and Consumer Buyer Behaviour|
|Business Markets and Business Buyer Behaviour|
|Market Segmentation, Targeting, and Positioning for Competitive Advantage|
|Developing the Marketing Mix|
|Product and Services Strategies|
|New Product Development and Life Cycle Strategies|
|Pricing Considerations and Strategies|
|Distribution Channels and Logistics Management|
|Retailing and Wholesaling|
|Integrated Marketing Communication Strategy|
|Advertising, Sales, Promotion, and Public Relations|
|Personal Selling and Sales Management|
|Direct and Online Marketing: The New Marketing Model|
|The Global Marketplace|
|Marketing and Society: Social Responsibility and Marketing Ethics|
|Table of Contents provided by Publisher. All Rights Reserved.|