CART

(0) items

Principles of Marketing with CD,9780130404404
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Principles of Marketing with CD

by ;
Edition:
9th
ISBN13:

9780130404404

ISBN10:
0130404403
Format:
Hardcover w/CD
Pub. Date:
1/1/2001
Publisher(s):
PRENTICE HALL
List Price: $117.33
More New and Used
from Private Sellers
Starting at $0.01
See Prices

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products


  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles of Marketing
    Principles of Marketing
  • Principles Of Marketing
    Principles Of Marketing
  • Principles of Marketing (with FREE Marketing Updates access code card)
    Principles of Marketing (with FREE Marketing Updates access code card)
  • Principles of Marketing Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package
    Principles of Marketing Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package
  • Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package
    Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package
  • Principles of Marketing Plus NEW MyMarketing Lab with Pearson eText -- Access Card Package
    Principles of Marketing Plus NEW MyMarketing Lab with Pearson eText -- Access Card Package




Summary

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Table of Contents

I. UNDERSTANDING MARKETING AND THE MARKETING PROCESS.

1. Marketing in a Changing World: Creating Customer Value and Satisfaction.
2. Strategic Planning and the Marketing Process.
3. The Marketing Environment.

II. DEVELOPING MARKETING OPPORTUNITIES AND STRATEGIES.

4. Marketing Research and Information Systems.
5. Consumer Markets and Consumer Buyer Behavior.
6. Business Markets and Business Buyer Behavior.
7. Market Segmentation, Targeting, and Positioning for Competitive Advantage.

III. DEVELOPING THE MARKETING MIX.

8. Product and Service Strategies.
9. New-Product Development and Life-Cycle Strategies.
10. Pricing Products: Pricing Considerations and Approaches.
11. Pricing Products: Pricing Strategies.
12. Distribution Channels and Logistics Management.
13. Retailing and Wholesaling.
14. Integrated Marketing Communications Strategy.
15. Advertising, Sales Promotion, and Public Relations.
16. Personal Selling and Sales Management.
17. Direct and Online Marketing: The New Marketing Model.

IV. MANAGING MARKETING.

18. Competitive Strategies: Attracting, Retaining, and Growing Customers.
19. The Global Marketplace.
20. Marketing and Society: Social Responsibility and Marketing Ethics.

APPENDIXES.

1. Measuring and Forecasting Demand.
2. Marketing Arithmetic.
3. Careers in Marketing.
Glossary.
Author Index.
Company Index.
Subject Index.


Please wait while the item is added to your cart...