9780759395480

Principles of Microeconomics

by
  • ISBN13:

    9780759395480

  • ISBN10:

    0759395489

  • Edition: 5th
  • Format: Paperback
  • Copyright: 3/1/2007
  • Publisher: South-Western College Pub
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List Price: $290.99

Summary

Bring the study of economics to life with Principles of Microeconomics, 5th edition. Award-winning educator and author Fred Gottheil speaks directly to student experience through a conversational writing style and narrative that uses stories, familiar examples, engaging scenarios, and relevant examples from literature emphasizing that economic principles can be found in all aspects of modern life. The text focuses on the key questions and presents the basic concepts-developing economic analysis step-by-step. The result is a more interactive and enjoyable learning experience when compared to the pedantic approaches often found in texts. Each chapter in the fifth edition has been thoroughly revised to reflect the most relevant data and also emerging and critical issues such as the issues of Iraq, terrorism, Katrina, China, and more. We invite you to see for yourself how Fred Gottheil?s approach will help to shorten the distance between students and the exciting study of economics.

Table of Contents

The Basics of Economic Analysis
Introduction
Production Possibilities and Opportunity Costs
Demand and Supply
Introduction to Microeconomics
Elasticity
Marginal Utility and Consumer Choice
Price Ceilings and Price Floors
Business Ownership and Organization: Proprietorships, Partnerships, and Corporations
The Microeconomics of Product Markets
Costs of Production
Maximizing Profit
Identifying Markets and Market Structures
Price and Output in Monopoly, Monopolistic Competition, and Perfect Competition
Price and Output Determination Under Oligopoly
Antitrust and Regulation
Externalities, Market Failure, and Public Choice
The Microeconomics Of Factor Markets
Wage Rates in Competitive Labor Markets
Wages and Employment: Monopsony and Labor Unions
Interest, Rent, and Profit
Income Distribution and Poverty
The World Economy
International Trade
Exchange Rates, Balance of Payments, and International Debt
Economic Problems of Less-Developed Economies
Table of Contents provided by Publisher. All Rights Reserved.

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