Principles of Microeconomics

by Gottheil, Fred M.

• ISBN13: 9781424068722
• ISBN10: 142406872X
• Edition: 6th
• Format: Paperback
• Copyright: 2009-05-12
• Publisher: South-Western College Pub

Summary

Bring the study of economics to life with Principles of Microeconomics, 6th edition. Award-winning educator and author Fred Gottheil speaks directly to student experience through a conversational writing style and narrative that uses stories, familiar examples, engaging scenarios, and relevant examples from literature emphasizing that economic principles can be found in all aspects of modern life. The text focuses on the key questions and presents the basic concepts-developing economic analysis step-by-step. The result is a more interactive and enjoyable learning experience when compared to the pedantic approaches often found in texts. Each chapter in the sixth edition has been thoroughly revised to reflect the most relevant data and also emerging and critical issues such as economic bubbles, the sub-prime housing fiasco, immigration, and the failed economies of the bottom billion of our world population. We invite you to see for yourself how Fred Gottheil’s approach will help to shorten the distance between students and the exciting study of economics.

Table of Contents

The Basics Of Economic Analysis

Introduction

Production Possibilities and Opportunity Costs

Demand and Supply

Introduction To Microeconomics

Elasticity

Marginal Utility and Consumer Choice

Price Ceilings and Price Floors

Business Ownership and Organization: Proprietorships, Partnerships, and Corporations

The Microeconomics Of Product Markets

Costs of Production

Maximizing Profit

Identifying Markets and Market Structures

Price and Output in Monopoly, Monopolistic Competition, and Perfect Competition

Price and Output Determination Under Oligopoly

Antitrust and Regulation

Externalities, Market Failure, and Public Choice

The Microeconomics Of Factor Markets

Wage Rates in Competitive Labor Markets

Wages and Employment: Monopsony and Labor Unions

Interest, Rent, and Profit

Income Distribution and Poverty

The World Economy

International Trade

Exchange Rates, Balance of Payments, and International Debt

Economic Problems of Less-Developed Economies

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