(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Principles of Microeconomics, Brief Edition,9780077316778
This item qualifies for

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Principles of Microeconomics, Brief Edition

by ;


Pub. Date:
McGraw-Hill Education
List Price: $199.13

Buy New Textbook

Usually Ships in 3-4 Business Days



Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $80.94

Questions About This Book?

What version or edition is this?
This is the 2nd edition with a publication date of 9/27/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

Related Products

  • Connect 1-Semester Access Card for Principles of Microeconomics, Brief Edition
    Connect 1-Semester Access Card for Principles of Microeconomics, Brief Edition
  • Gen Cmb Prin Micro Brf; Cnct+
    Gen Cmb Prin Micro Brf; Cnct+


In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles and to answer related questions and exercises. The BRIEF editions were developed for instructors who appreciate core principles approach, and desire a more manageable amount of content and slightly less rigor. In the brief editions, the authors made careful choices of material to eliminate and condense, in order to produce of more concise coverage.

Table of Contents

Part I Introduction

Chapter 1 Thinking Like an Economist

Chapter 2 Comparative Advantage

Chapter 3 Supply and Demand

Part II Competition and the Invisible Hand

Chapter 4 Demand and Elasticity

Chapter 5 Perfectly Competitive Supply

Chapter 6 Efficiency, Exchange, and the Invisible Hand in Action

Part III Market Imperfections

Chapter 7 Monopoly, Oligopoly, and Monopolistic Competition

Chapter 8 Games and Strategic Behavior

Chapter 9 Externalities and Property Rights

Part IV Economics of Public Policy

Chapter 10 Using Economics to Make Better Policy Decisions

Please wait while the item is added to your cart...