Principles of Microeconomics with Infotrac

by Gottheil, Fred M.

• ISBN13: 9780324260182
• ISBN10: 0324260180
• Edition: 4th
• Format: Paperback
• Copyright: 2004-03-10
• Publisher: South-Western College Pub

Summary

This newly updated edition of a highly regarded the principles of microeconomics text provides your students with the most up-to-date information available. Cases, tables, data, and more were updated to reflect 2003 data. The text also has a four-color internal and full supplement package that complements the text?s superb conversational style, which engages students like none other. Principles of Microeconomics, 4e represents the results Fred Gottheil?s career as an outstanding professor and author. This edition is maintains the proven structure and style of previous editions while updating content to make it even more valuable to professors and students alike. The author continues to use familiar stories, illustrations, scenarios, and a direct-to-student writing style to appeal to students' interests. The narrative is built around questions, which cut the distance between the student and the unfamiliar concepts of economics. Instead of covering hundreds of topics superficially, the book presents basic concepts in depth and develops economic analysis step-by-step. The result?learning economics becomes relative, interactive and appealing versus mere passive course participation.

Table of Contents

The Basics of Economic Analysis

Introduction

Production Possibilities and Opportunity Costs

Demand and Supply

Introduction to Microeconomics

Elasticity

Marginal Utility and Consumer Choice

Price Ceilings and Price Floors

Business Ownership and Organization: Proprietorships, Partnerships, and Corporations

The Microeconomics of Product Markets

Costs of Production

Maximizing Profit

Identifying Markets and Market Structures

Price and Output in Monopoly, Monopolistic Competition, and Perfect Competition

Price and Output Determination Under Oligopoly

Antitrust and Regulation

Externalities, Market Failure, and Public Choice

The Microeconomics Of Factor Markets

Wage Rates in Competitive Labor Markets

Wages and Employment: Monopsony and Labor Unions

Interest, Rent, and Profit

Income Distribution and Poverty

The World Economy

International Trade

Exchange Rates, Balance of Payments, and International Debt

Economic Problems of Less-Developed Economies

Table of Contents provided by Publisher. All Rights Reserved.