CART

(0) items

Production for Graphic Designers,9780130413895

Production for Graphic Designers

by
Edition:
3rd
ISBN13:

9780130413895

ISBN10:
0130413895
Format:
Paperback
Pub. Date:
1/1/2002
Publisher(s):
Prentice Hall
List Price: $75.20

Rent Textbook

(Recommended)
 
Term
Due
Price
$26.32

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780130413895
$1.00

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $0.99
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 3rd edition with a publication date of 1/1/2002.
What is included with this book?
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Production For Graphic Designers
    Production For Graphic Designers
  • Production for Graphic Designers
    Production for Graphic Designers




Summary

"This revised fourth edition embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand color printing. It also covers new workflows and spells out the many acronyms encountered by today's designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the internet."--BOOK JACKET.

Author Biography

Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher, specializing in applications of computer technology to graphic design, illustration, and product design. He is the former editor of CadCam International

Table of Contents

Preface 9(1)
Introduction
10(16)
Some History
13(2)
Printing Pictures
15(3)
Enter Lithography and Photography
18(3)
Milestones in the History of Production Technology for Graphic Designers
21(1)
Getting Started: Studio Equipment
22(4)
Design Trailblazers
24(2)
Saul Bass
Text & Type
26(52)
What Equipment do you Need to Get Started?
29(1)
Type
29(1)
Some History
29(6)
The Language of Type
35(2)
How Type is Measured
37(2)
Width and Spacing
39(6)
Ems and Ens
40(1)
Kerning and Tracking
40(1)
Leading
41(2)
Justification and Hyphenation
43(2)
Text
45(1)
Correcting Text Proofs
46(1)
Casting Off and Copy Fitting
47(1)
House Style
48(1)
Choosing and Recognizing Typefaces
49(2)
Serif and Sans Serif?
50(1)
Helvetica
51(9)
Earmarks
51(1)
Design Trailblazers
52(8)
Zuzana Licko
Legibility and Readability
60(1)
Typesetting Systems
61(2)
Hand Lettering and Calligraphy
63(1)
``Strike-on'' or ``Cold-metal'' Setting
64(1)
Hot Metal: Hand and Machine Setting
65(2)
Phototypesetting
67(1)
Computer Systems
67(8)
More Choices of Typefaces
67(1)
Quality and Flexibility of Digital Type
68(1)
Type Manipulation and Custom Font Design
69(3)
PostScript and True Type
72(3)
Summary
75(3)
Hot Metal or Letterpress
75(1)
Cold Metal or Strike-on
75(1)
Photosetting
75(1)
Computer Setting
75(1)
Design Trailblazers
76(2)
Erik Spiekermann
Illustration
78(30)
What Equipment do you Need to Get Started?
80(1)
Line and Tone
80(3)
Screens and Halftones
83(5)
COLOR
88(1)
Flat Color
88(1)
Duotones
89(1)
Full-color Reproduction
90(2)
Color Separations
92(2)
Cultural Implications of Color
94(1)
Designing for Disability Access
95(1)
Choosing and Preparing Illustrations
96(1)
Briefing an Illustrator or Photographer
96(1)
Scaling and Cropping
97(3)
Desktop Scanning
100(1)
Drawing and Painting by Computer
100(3)
Copyright
103(2)
Summary
105(3)
Design Trailblazers
106(2)
Lucile Tenazas
Prepress
108(24)
What Equipment do you Need to Get Started?
110(1)
Layout
110(2)
Grids
112(2)
Imposition
114(3)
Paper Creep Allowance
116(1)
Page Layout
117(1)
Digital Make-Up
117(1)
Page Layout Programs
118(3)
E-books
121(1)
Make a Preflight Check
122(1)
Full-color Digital Prepress
123(1)
Color Management
124(1)
Repro
125(1)
Film make-up
125(2)
Picture Proofing
127(2)
Color Bars
129(1)
Summary
129(3)
Design Trailblazers
130(2)
David Carson
Computers and Their Peripherals
132(28)
What Equipment do you Need to get Started
135(1)
Hardware and Software
135(2)
Software
137(1)
The Processor
138(1)
Memory: ROM and RAM
138(1)
Frame Buffers
139(1)
Displays
139(3)
Input Devices
142(2)
Digital Cameras
144(1)
Scanners
144(3)
Output Devices: Laser Printers and Imagesetters
147(7)
Hardcopy: Other Technologies
150(4)
Choosing a System
154(1)
Turnkey systems
154(1)
Selecting, Upgrading, and Networking the System
155(1)
Health and Safety
156(1)
Summary
157(3)
Design Trailblazers
158(2)
Neville Brody
On Press
160(46)
Paper
163(1)
The Raw Materials
164(2)
Recycled Paper
166(1)
Handmade Paper
167(1)
Machine-made Paper
168(2)
The Characteristics of Paper and Board
170(3)
Choosing the Right Paper Stock
173(1)
INKS
174(1)
Formulation
174(2)
Viscosity and Tackiness
176(1)
Specifying Inks
176(1)
Selecting Your Supplier
177(1)
Printing Processes
178(1)
Offset Lithography
179(6)
The Litho Press
182(3)
Gravure
185(1)
Letterpress
186(3)
Flexography
189(1)
Screenprinting
189(2)
Collotype
191(1)
Xerography
192(1)
Digital Print
193(1)
Digital Print Technologies
193(1)
Emerging Print Technologies
194(1)
Printing Processes: The Pros and Cons
195(1)
Offset Litho
195(1)
Gravure
195(1)
Flexography
195(1)
Screenprinting
195(1)
Letterpress
195(1)
Collotype
195(1)
Xerography
195(1)
Digital Print
195(1)
Things That Can Go Wrong
196(3)
Finishing
199(1)
Folding and Binding
199(4)
Summary
203(3)
Design Trailblazers
204(2)
Malcolm Garrett
The Internet
206(24)
What Equipment do you Need to Get Started?
209(1)
What is the Internet?
209(1)
How to Get Started
210(1)
Email
211(1)
Decoding Internet Addresses
212(1)
Newsgroups
212(1)
Chatting on the Net
213(1)
Netiquette
213(1)
Acronyms and Smileys
213(1)
Ftp: Uloading and Downloading
214(1)
World Wide Web (WWW)
214(1)
Designing for the World Wide Web
215(7)
Do Designers Really Have to Learn HTML?
216(1)
Writing Your own Home Page
217(4)
Optional Extras
221(1)
Standard and Non-standard HTML
222(1)
Graphics Formats: GIFs and JPEGs
223(1)
Testing Your Pages
224(1)
Publicizing Your Pages
224(1)
Human Factors in Website Design
225(1)
Designing for the Small Screen
226(1)
Summary
226(4)
Design Trailblazers
228(2)
Tomato
Appendix A: Standard Sizes for Paper, Books, and Envelopes 230(2)
Glossary 232(11)
Abbreviations and Acronyms 243(1)
Further Reading 244(1)
Web Site Resources 245(1)
Magazines and Journals 246(1)
Organizations 247(1)
Picture Credits 248(1)
Index 249


Please wait while the item is added to your cart...