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Professional Event Coordination



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This is the 2nd edition with a publication date of 1/24/2012.

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A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written by expert event manager Julia Rutherford Silvers, the book outlines the tools and strategies to effectively procure, organize, implement, and monitor all the products, vendors, and services needed to bring an event to life. Enhanced throughout with useful checklists, tables, and sample forms, the book includes chapters on everything from Developing the Event Site and Providing the Event Infrastructure to Ancillary Programs, Food and Beverage Operations, and Vendors and Volunteers. The practical information is supplemented throughout the book by "On-Site Insights" featuring real-world examples from successful event planners, as well as chapter objectives, discussion questions, and exercises in professional event coordination to help readers build key skills and test their knowledge. From weddings to corporate conferences and from intimate events to huge festivals, Professional Event Coordination is a versatile guide to planning events of all kinds.

Author Biography

Julia Rutherford Silvers, CSEP, a former adjunct faculty member at the University of Nevada, Las Vegas, and UNLV Singapore Ltd., has served as an industry consultant for The George Washington University Event Management Certificate Program, the Professional Convention Management Association, and the Canadian Tourism Human Resource Council. A four-time International Special Events Society Esprit Award winner, she lectures all over the world on professional event management practices, is a founding director of the International Event Management Body of Knowledge (EMBOK) Executive, and is an advisor to the Event Management International Competency Standards.

Table of Contents

Forewordp. vii
Series Editor Forewordp. xi
Prefacep. xiii
Dedicationp. xviii
Acknowledgmentsp. xix
Assessmentp. 1
Anatomy of an Eventp. 3
Creating the Event Planp. 31
Developing the Event Sitep. 59
Providing the Event Infrastructurep. 91
Anticipation And Arrivalp. 121
Accommodating the Audiencep. 123
Atmospherep. 155
Coordinating the Environmentp. 157
Fundamentals of the Productionp. 189
Activityp. 219
Staging an Engaging Experiencep. 221
Ancillary Programsp. 249
Appetite And Amenitiesp. 277
Food and Beverage Operationsp. 279
Making Event Memoriesp. 303
Administrationp. 327
Safe Operationsp. 329
Vendors and Volunteersp. 369
Knowledge Managementp. 399
Sustainable Successp. 425
Sample Client Interview Formp. 449
Sample Change Order Formp. 456
Sample Site Inspection Checklistp. 457
Event "Survival" Kitp. 464
Referencesp. 466
Indexp. 477
Table of Contents provided by Publisher. All Rights Reserved.

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