9781682030400

Profit Building for Pro Photographers Pricing, Sales, Marketing, & Branding

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  • ISBN13:

    9781682030400

  • ISBN10:

    1682030407

  • Format: Paperback
  • Copyright: 1/1/2017
  • Publisher: Amherst Media

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Jeff and Carolle Dachowski present 60 ideas for shaping up a lagging business or hitting the ground running with a fledgling portrait and wedding photography business.

In part 1, Pricing and Operations, readers will learn great ideas for pricing, proofing images, retouching, dealing with taxes, and more.

In part 2, Client Perspective, Pricing and Operations, the Dachowskis focus on maximizing the client experience. You’ll learn to appeal to your target client and ensure that your logo and brand send a cohesive message. You’ll also learn to form marketing partnerships and become more involved in community events.

In part 3, Marketing and Promotions, the authors provide marketing tactics that are best suited to today’s climate. Photographers will learn to develop successful marketing campaigns, use social media, and find new opportunities for success.

With 60 top-notch ideas for profit enhancement, sample marketing materials, and inspiring images, this book will help photographers of all levels reach their financial goals.

Author Biography

Jeff Dachowski quickly fell in love with photography while he was in high school. After pursuing every class related to photography, he attended the Hallmark Institute of Photography in Turners Falls, MA.

Carolle Dachowski has photographed throughout the Northeast, the Caribbean, and the inter-mountain west since 1992. Her(and Jeff's) work has been featured in Seacoast Bride, New Hampshire Bride, Woman Engineer, Hygiene Town, Woman’s World, Spin and Professional Photographer.

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