9780131196803

Profitable Menu Planning

by ;
  • ISBN13:

    9780131196803

  • ISBN10:

    0131196804

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 12/29/2007
  • Publisher: Pearson

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Exceptionallythorough, this volume offers single-volumecoverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

Table of Contents

Know Your Customer
Know Your Restaurant
Costs
Pricing the Menu
Menu Analysis
Nutrition
Menu Content
Truth in Menu
Menu Layout and Printing
Menus, Restaurants and Marketing
Quick Service Menus
Family Style Restaurant Menus
Theme-Ethnic and Fine Dining Menus
Banquet/Show Menus
Buffets
Cafeteria and Cycle Menus
The Menu as a Management Tool
Descriptive Wording for Menus
Nutritional Labeling Laws
Foreign Wording for Menus
Index
Table of Contents provided by Ingram. All Rights Reserved.

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