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PROMO2 (with CourseMate Printed Access Card),9781133626176
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PROMO2 (with CourseMate Printed Access Card)

by ; ;
Edition:
1st
ISBN13:

9781133626176

ISBN10:
1133626173
Format:
Paperback
Pub. Date:
2/1/2012
Publisher(s):
Cengage Learning
List Price: $75.00

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Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 2/1/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.


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