The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Promoting Nonprofit Organizationsis a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit "s reputation. The ways in which businesses “ both for-profit and not-for-profit “ communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, businesses have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. The book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of branding and reputation management Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in implementing select PR approaches and tactics Highly practical in its approach, this book is a great guide for students on public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.