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Promoting Your School : Going Beyond PR



Pub. Date:
Corwin Pr
List Price: $41.95

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Questions About This Book?

What version or edition is this?

This is the 3rd edition with a publication date of 1/27/2009.

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.


To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community.

Table of Contents

List of Resources and Sample Documents
Preface to the Third Edition
About the Author
Establishing Communication
The Foundation of Success
The Communication Process Dealing With Perceptions Opinion Leaders Getting the Word Out
Making Your Schools Stand Out Improving Your Image Strategic Planning
The Key to Organizational Success Developing a Marketing Plan Ideas to Help You Get Started
References and Suggested Readings
Internal Communication Techniques for Improving Staff Communication Techniques for Improving Student Communication
References and Suggested Readings
Publications/Electronic Communications Newsletters Technology Tools Monthly Calendar
Menu Parent/Student Handbooks Brochures and Flyers Language Suggestions for Better Writing
References and Suggested Readings
Media Relations Building a Working Relationship
With Reporters Getting Your Story to the Media Writing a News Release Preparing a Media
Tip Sheet Writing a Public Service Announcement (PSA)
Dealing With Newspapers Using Television Effectively Working With Radio Tips for Talking to the Media
References and Suggested Readings
Building and Strengthening Partnerships
Building Your Team Who Makes Up the Team Successful Teams Communicate Well The Leader as Facilitator Defining the Task Getting to Work
References and Suggested Readings
Involving Parents in School Effective Educators Seek Parent Support Ways to Involve Parents Changing Demographics of the American Family Hard-to-Reach Parents
Parents Needed for Political and Economic Support
References and Suggested Readings
Community Outreach Getting the Community Involved
References and Suggested Readings
Rallying Support for Public Education Career and Vocational-Technical Education How State Coalitions Are Raising Support for Public Education
Strengthening and Showcasing
Instruction Cooperative Learning Authentic Instruction Problem-Based Learning
Interdisciplinary Units Incorporating Technology Multiple Intelligences Assessment
References and Suggested Readings
Acknowledging Change
Crisis Management Organizing a Crisis Planning Committee Developing a Crisis Plan School Crisis Team Managing the Crisis Communicating the Situation After the Crisis A Private Crisis
References and Suggested Readings
Data Gathering: Road Map for Accomplishments Types of Data Gathering Identifying Your Target Audience Deciding What to Ask Collecting Data
From Other Sources Evaluating and Reporting the Results
References and Suggested Readings
Communicating With (New) Technology: Going Beyond Web Sites Techno Terminology Internet Behavior Tracking
Table of Contents provided by Publisher. All Rights Reserved.

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