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Promoting Your School : Going Beyond PR
by Carolyn WarnerEdition:
3rd
ISBN13:
9781412958134
ISBN10:
141295813X
Format:
Paperback
Pub. Date:
1/27/2009
Publisher(s):
Corwin Pr
List Price: $41.95
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This is the 3rd edition with a publication date of 1/27/2009.
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Summary
To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community.
Table of Contents
| List of Resources and Sample Documents | |
| Foreword | |
| Preface to the Third Edition | |
| Acknowledgments | |
| About the Author | |
| Establishing Communication | |
| The Foundation of Success | |
| The Communication Process Dealing With Perceptions Opinion Leaders Getting the Word Out | |
| Making Your Schools Stand Out Improving Your Image Strategic Planning | |
| The Key to Organizational Success Developing a Marketing Plan Ideas to Help You Get Started | |
| References and Suggested Readings | |
| Internal Communication Techniques for Improving Staff Communication Techniques for Improving Student Communication | |
| References and Suggested Readings | |
| Publications/Electronic Communications Newsletters Technology Tools Monthly Calendar | |
| Menu Parent/Student Handbooks Brochures and Flyers Language Suggestions for Better Writing | |
| References and Suggested Readings | |
| Media Relations Building a Working Relationship | |
| With Reporters Getting Your Story to the Media Writing a News Release Preparing a Media | |
| Tip Sheet Writing a Public Service Announcement (PSA) | |
| Dealing With Newspapers Using Television Effectively Working With Radio Tips for Talking to the Media | |
| References and Suggested Readings | |
| Building and Strengthening Partnerships | |
| Building Your Team Who Makes Up the Team Successful Teams Communicate Well The Leader as Facilitator Defining the Task Getting to Work | |
| References and Suggested Readings | |
| Involving Parents in School Effective Educators Seek Parent Support Ways to Involve Parents Changing Demographics of the American Family Hard-to-Reach Parents | |
| Parents Needed for Political and Economic Support | |
| References and Suggested Readings | |
| Community Outreach Getting the Community Involved | |
| References and Suggested Readings | |
| Rallying Support for Public Education Career and Vocational-Technical Education How State Coalitions Are Raising Support for Public Education | |
| Strengthening and Showcasing | |
| Instruction Cooperative Learning Authentic Instruction Problem-Based Learning | |
| Interdisciplinary Units Incorporating Technology Multiple Intelligences Assessment | |
| References and Suggested Readings | |
| Acknowledging Change | |
| Crisis Management Organizing a Crisis Planning Committee Developing a Crisis Plan School Crisis Team Managing the Crisis Communicating the Situation After the Crisis A Private Crisis | |
| References and Suggested Readings | |
| Data Gathering: Road Map for Accomplishments Types of Data Gathering Identifying Your Target Audience Deciding What to Ask Collecting Data | |
| From Other Sources Evaluating and Reporting the Results | |
| References and Suggested Readings | |
| Communicating With (New) Technology: Going Beyond Web Sites Techno Terminology Internet Behavior Tracking | |
| Table of Contents provided by Publisher. All Rights Reserved. |
