CART

(0) items

Psycholinguistic Phenomena in Marketing Communications

by
Edition:
1st
ISBN13:

9780415651134

ISBN10:
0415651131
Format:
Nonspecific Binding
Pub. Date:
1/11/2013
Publisher(s):
Psychology Pres
List Price: $54.95

Buy New Book

Usually Ships in 3-5 Business Days
$46.71

Rent Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

eBook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $55.56

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 1/11/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communicationsis the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.


Please wait while the item is added to your cart...