Introduction: The Ages of Publicness | p. 1 |
The Prophet of Publicness: Mark Zuckerberg | p. 15 |
Public Choices | p. 25 |
Private Germans | p. 25 |
The German Paradox | p. 30 |
My Public Parts | p. 33 |
My Private Parts | p. 38 |
The Benefits of Publicness | p. 43 |
Publicness | p. 43 |
Builds Relationships | p. 43 |
Disarms Strangers | p. 46 |
Enables Collaboration | p. 47 |
Unleashes the Wisdom (and Generosity) of the Crowd | p. 49 |
Defuses the Myth of Perfection | p. 53 |
Neutralizes Stigmas | p. 55 |
Grants Immortality... or at Least Credit | p. 56 |
Organizes Us | p. 58 |
Protects Us | p. 60 |
A History of the Private and the Public | p. 63 |
Fiendish kodakers | p. 63 |
Technology Fears | p. 66 |
The Making of the Modern Public | p. 69 |
The Public Sphere | p. 73 |
The Public Press | p. 79 |
Gutenberg's-and God's-Gift | p. 79 |
The Making-and Unmaking-of Mass Media | p. 87 |
What Is Privacy? | p. 93 |
How Do You Define Privacy? | p. 93 |
How Do We Protect Privacy? | p. 102 |
The Ethics of Privacy and Publicness | p. 110 |
How Public Are We? | p. 115 |
We Have Met the Public, and They Are Us | p. 115 |
How Public Is Too Public? | p. 118 |
Oversharing | p. 123 |
The Public You | p. 127 |
Identity and Reputation | p. 127 |
Public Advice | p. 131 |
The Sharing Industry | p. 137 |
The Public Economy | p. 137 |
Evan Williams: Blogger and Twitter | p. 139 |
Dennis Crowley: Dodgeball and Foursquare | p. 147 |
Philip Kaplan: Blippy | p. 152 |
Josh Harris: We Live in Public and Wired City | p. 157 |
The Radically Public Company | p. 163 |
Imagine | p. 163 |
Open-and-Shut Case Studies | p. 166 |
By the People | p. 193 |
Killing Secrecy | p. 193 |
Beyond Openness | p. 198 |
The New World | p. 207 |
Who Will Protect Publicness? | p. 207 |
Principles of Publicness | p. 215 |
Acknowledgments | p. 219 |
Notes | p. 221 |
Bibliography | p. 243 |
Index | p. 249 |
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