CART

(0) items

Public Relations: The Basics,9780415675833

Public Relations: The Basics

by ;
Edition:
1st
ISBN13:

9780415675833

ISBN10:
0415675839
Format:
Nonspecific Binding
Pub. Date:
10/2/2013
Publisher(s):
Routledge
List Price: $24.95

Rent Textbook

(Recommended)
 
Term
Due
Price
$22.46

Buy New Textbook

Usually Ships in 3-5 Business Days
N9780415675833
$24.33

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $22.45
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 10/2/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

Public Relations: The Basicsis a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of PR campaigns: research, strategy, tactics and evaluation History and evolution of public relations Basic concepts of the profession: ethics, professionalism, and theoretical underpinnings Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in PR making this the book the ideal starting point for anyone new to the study of public relations.


Please wait while the item is added to your cart...