9780495567783

Public Relations Cases

by ;
  • ISBN13:

    9780495567783

  • ISBN10:

    0495567787

  • Edition: 8th
  • Format: Paperback
  • Copyright: 2/17/2009
  • Publisher: Wadsworth Publishing
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Summary

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Table of Contents

Solving Public Relations Problems
Public Relations in Action
A Public Relations Process
Reaching Major Audiences
Media Relations
Internal Communications
Community Relations
Public Affairs and Government Relations
Investor and Financial Relations
Consumer Relations
International Public Relations
Relations with Special Publics
Emergency Public Relations
Emergency Public Relations
Beyond Public Relations
Integrated Marketing Communications
Questions for Class Discussion and Case Analysis
PRSA Member Code of Ethics 2000
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

Great Read January 27, 2011
by
I rented this textbook last semester and really enjoyed the different cases it highlights. It's not as structured as normal textbooks and it makes the information a lot easier to retain.
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Public Relations Cases: 4 out of 5 stars based on 1 user reviews.

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