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Public Relations Cases With Infotrac,9780534606107
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Public Relations Cases With Infotrac

by
Edition:
6th
ISBN13:

9780534606107

ISBN10:
0534606105
Format:
Paperback
Pub. Date:
6/2/2003
Publisher(s):
Wadsworth Publishing

Questions About This Book?

What version or edition is this?
This is the 6th edition with a publication date of 6/2/2003.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Preface. Part I: SOLVING PUBLIC RELATIONS PROBLEMS. 1. Public Relations in Action. 2. A Public Relations Process. Part II: REACHING MAJOR AUDIENCES. 3. Media Relations. 4. Internal Communications. 5. Community Relations. 6. Public Affairs and Government Relations. 7. Investor and Financial Relations. 8. Consumer Relations. 9. International Public Relations. 10. Relations with Special Publics. Part III: EMERGENCY PUBLIC RELATIONS. 11. Emergency Public Relations. Part IV: BEYOND PUBLIC RELATIONS: INTEGRATED MARKETING COMMUNICATIONS. 12. Integrated Marketing Communications. Appendix I: Questions for Class Discussion and Case Analysis. Appendix II: PRSA Member Code of Ethics 2000. Index.

Author Biography

Jerry A. Hendrix (Ph.D., Loursiana State University) teaches at the School of Communication, American University in Washington, D.C. He is an accredited member of the Public Relations Society of America.

Table of Contents

Preface vii
PART I SOLVING PUBLIC RELATIONS PROBLEMS
1(50)
Public Relations in Action
2(10)
Process
4(1)
Cases
4(1)
New Technology
5(1)
Ethics
6(2)
The Overall Plan of This Book
8(1)
InfoTrac® College Edition Activity: Agenda Setting
9(1)
General Public Relations Readings
10(2)
A Public Relations Process
12(39)
Research
13(11)
Objectives
24(6)
Programming
30(12)
Evaluation
42(2)
Summary
44(2)
InfoTrac College Edition Activity: A Seat at the Table
46(1)
Notes
46(1)
Readings on the Public Relations Process
47(4)
PART II REACHING MAJOR AUDIENCES
51(314)
Media Relations
52(41)
Research
53(3)
Objectives
56(1)
Programming
57(5)
Evaluation
62(1)
Summary
63(1)
InfoTrac College Edition Activity: Getting Noticed by the Media
64(1)
Readings on Media Relations
64(29)
Media Relations Cases
Mobilizing the Troops to Save the Midway
67(8)
Nationwide Arena . . . Dreams on Ice
75(10)
Cracker Jack ``Vendor of the Year''
85(8)
Internal Communications
93(53)
Employee Relations
94(1)
Research
94(1)
Objectives
95(1)
Programming
96(2)
Evaluation
98(1)
Summary
98(1)
InfoTrac College Edition Activity: Employee Productivity and Morale
99(20)
Employee Relations Cases
Communicating the Denver JOA to 2,600 Employees
100(8)
Bayhealth Medical Center
108(11)
Member Relations
119(1)
Research
119(1)
Objectives
120(1)
Programming
121(1)
Evaluation
121(1)
Summary
122(1)
Readings on Internal Communications
122(24)
Member Relations Cases
Member Relations: Air Force Association
125(12)
Communicating the Benefits: How an Aggressive Information Campaign Helped Ohio's State Teachers Retirement System Retain Membership
137(9)
Community Relations
146(32)
Research
147(2)
Objectives
149(1)
Programming
149(2)
Evaluation
151(1)
Summary
151(1)
InfoTrac College Edition Activity: Government-Community Relations
152(1)
Readings on Community Relations
152(26)
Community Relations Cases
Be on the Lookout for Red Imported Fire Ants: Public Education Program for Red Imported Fire Ants
154(9)
Community Shelter Board: Building a Supportive Community to End Homelessness
163(7)
200 Years of Caring
170(8)
Public Affairs and Government Relations
178(39)
Research
179(2)
Objectives
181(1)
Programming
182(7)
Evaluation
189(1)
Summary
190(1)
InfoTrac College Edition Activity: Lobbying
191(1)
Readings on Public Affairs
191(26)
Public Affairs Cases
Citizens to Stop the Coal Trains: Extension of Public Comment Period
193(7)
Voters Approve UTA Transit Tax
200(8)
Health-E-App Campaign
208(9)
Investor and Financial Relations
217(35)
Research
218(1)
Objectives
219(1)
Programming
219(2)
Evaluation
221(1)
Summary
221(1)
InfoTrac College Edition Activity: Truth or Consequences
222(1)
Readings on Investor and Financial Relations
222(30)
Investor Relations Cases
Building Credibility and Restoring Value
225(7)
Taking Prudential Public: Prudential's Demutualization
232(11)
Zimmer Holdings, Inc.: A ``Healthy'' Wall Street Debut for Health-Care Spin-Off
243(9)
Consumer Relations
252(41)
Research
253(1)
Objectives
254(1)
Programming
254(2)
Evaluation
256(1)
Summary
256(1)
InfoTrac College Edition Activity: Customer Satisfaction
257(1)
Readings on Consumer Relations
257(36)
Consumer Relations Cases
Charlie's Latest Catch: The Launch of StarKist Tuna in a Pouch
260(8)
Downy Wrinkle Releaser Launch Program: ``Wrinkle-Free Laundry Week''
268(8)
Introducing SmartBelt Systems: Seat Belts That Think Like Airbags
276(10)
Conectiv Rebuilds Trust After ``Perfect Storm'' of Customer Unrest
286(7)
International Public Relations
293(28)
Research
294(1)
Objectives
295(1)
Programming
296(2)
Evaluation
298(1)
Summary
299(1)
InfoTrac College Edition Activity: Inside International Public Relations
299(1)
Readings on International Public Relations
299(22)
International Public Relations Cases
Landing Gear Leader Messier-Dowty Touches Down in North America for Public Relations
303(10)
The Alliance Pipeline System
313(8)
Relations With Special Publics
321(44)
Research
323(1)
Objectives
324(1)
Programming
325(1)
Evaluation
326(1)
Summary
326(1)
InfoTrac College Edition Activity: Reaching Inactive Publics
327(1)
Readings on Special Publics
327(38)
Special Publics Cases
Healthy Kids Now! Outreach Campaign
330(11)
REBEL: New Jersey's New Youth Antitobacco Movement
341(15)
Visudyne Grassroots Marketing Outreach
356(9)
PART III EMERGENCY PUBLIC RELATIONS
365(30)
Emergency Public Relations
366(29)
Research
367(1)
Objectives
367(1)
Programming
368(4)
Evaluation
372(1)
Summary
372(1)
InfoTrac College Edition Activity: The Four Ps
373(1)
Readings on Emergency Public Relations
373(22)
Emergency Public Relations Cases
Pentagon Crisis Communication --- September 11, 2001
375(13)
Health Care's Response to 9-11 and Anthrax Attacks in the Nation's Capital
388(7)
PART IV BEYOND PUBLIC RELATIONS
395(28)
Integrated Marketing Communications
396(27)
Research
397(1)
Objectives
398(1)
Programming
399(1)
Evaluation
400(1)
Summary
400(1)
Notes
400(1)
InfoTrac College Edition Activity: IMC
401(1)
Readings on Integrated Marketing Communications
401(22)
Integrated Marketing Communications Cases
Recycling 2000
403(9)
Tropicana Takes Nutrition to Heart
412(11)
Appendix I Questions for Class Discussion and Case Analysis 423(3)
Appendix II PRSA Member Code of Ethics 2000 426(9)
Index 435


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