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Public Relations and Communication Management : Current Trends and Emerging Topics,9780415630900

Public Relations and Communication Management : Current Trends and Emerging Topics

by ;
Edition:
1st
ISBN13:

9780415630900

ISBN10:
0415630908
Format:
Nonspecific Binding
Pub. Date:
5/13/2013
Publisher(s):
Routledge
List Price: $49.95

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This is the 1st edition with a publication date of 5/13/2013.
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Summary

Public Relations and Communication Managementserves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master's theses. This volume recognizes the Grunig's contributions to public relations scholarship over the past four decades. To honor the Grunig's scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.


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